Announced in April, the extensive upgrade will include installing state-of-the-art production technology, as well as building a new raw materials warehouse, research lab and technical application center.
The ceremony was staged just a few months after the company marked 100 years of being in the wood coatings industry in North America.
“This is a historic moment which will help us reinforce our market leadership and further strengthen our commitment to our customers in North America,” said AkzoNobel CEO Thierry Vanlancker, who was joined at the event by company executives, state and local dignitaries, customers and more than 200 site employees.
“This investment signals our intentions,” he added. “We’re looking to accelerate our growth in the region and High Point has a vital role to play as we continue to build and expand market positions across our wood coatings portfolio.”
Known as the “Home Furnishings Capital of the World,” High Point has been home to AkzoNobel’s US wood coatings activities since 1955.
Covering 37 acres, it produces a wide range of products to serve the furniture, flooring and building products segments, as well as the company’s Chemcraft distributors.
Modernizing the site will make production more flexible and efficient and will enable AkzoNobel to better serve all its customers and partners. Construction is scheduled for completion in 2021, with rolling projects already underway.