Coatings World staff10.14.20
Axalta was named as an Official Sponsor of Yamaha Factory Racing MotoGP for the 11th consecutive year.
The agreement renewal sees Cromax, one of Axalta’s premium refinish brands, supporting the Monster Energy Yamaha MotoGP Team with the brand’s highly durable paint systems on the team’s support trucks, mechanics’ toolboxes, workbenches and other pitlane equipment.
The Cromax name is featured on the Yamaha YZR-M1 bikes of riders Valentino Rossi and Maverick Viñales for the MotoGP 2020 season, which runs until 22 November 2020.
"The winning combination of our high-performing products and the team’s laser focus on innovation has ensured a strong relationship that’s now in its second decade. We wish them all the best for this season," said Marco Brioschi, Axalta’s country leader for Refinish in Italy.
"Thanks to a long and successful relationship, we are delighted to consider Axalta, and its Cromax brand, part of our team," added Marco Riva, GM of Yamaha Motor Racing Srl. "This season, where we are all experiencing the new normal, it is even more important to be able to rely on the close cooperation of a paint partner who shares our values of innovation and efficiency.”
