• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Pigments Market

    The Architectural Paint Market Enjoys a Strong 2022

    The Buyers’ Guide

    Auto Refinish Market

    The 2022 Protective Additives Directory
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Video Bites
    Suppliers News
    Live From Shows
    Top News
    Epoxytec Announces New Website Launch

    Paints and Coatings Market Worth $212B by 2026: MarketsandMarkets

    Axalta Releases Fourth Quarter and Full Year 2022 Results

    AkzoNobel Using 100% Renewable Electricity in North America

    Program for BIG IDEAS for UV+EB Technology 2023 Announced
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    Epoxytec Announces New Website Launch

    Advanced Polymer Coatings Lands Multiple Turkish Tanker Deals

    Rust-Oleum Names Gloss Grape as Spray Paint Color of the Year

    Cortec Launches EcoAir Biobased Outdoor Coating

    Chrome Alternative from AkzoNobel Saves Turkish Bike Manufacturer 40% on Energy Costs
    Additives
    Binders
    Pigments
    Solvents

    Univar Solutions Announces New Distribution Relationship

    OQ Chemicals Invests in Capacity Expansion to Support Carboxylic Acids Market

    Solvay to Relocate to New Headquarters

    Peninsula Polymers Awarded Bronze Sustainability Rating from EcoVadis

    Project Air to Receive €97 Million Under Agreement with Innovation Fund
    Company Capabilities
    Buyers Guide
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    W. R. Grace & Co.

    Arkema

    Clariant Additives

    Siltech Corporation

    EPS
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Saudi Arabia Coatings Show

    Southern Society for Coatings Technology Annual Meeting and Technology Conference

    Eastern Coatings Show

    CPCA Annual Conference

    66th Annual Sink or Swim
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    W. R. Grace & Co.

    Arkema

    Clariant Additives

    Siltech Corporation

    EPS
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Glossary
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    PPG Earns EFFIE Award for Marketing Communications

    Campaign for OSKAR by PPG brand contributed to double-digit growth

    PPG Earns EFFIE Award for Marketing Communications
    Related CONTENT
    • More than One Billion Square Feet of Green Building Space Recertified under LEED
    • Nippon Paint Marine Registers Spike in Turkish Drydockings Amid Asia Capacity Concerns
    • Protective Coatings Leader Hempel Brings Expertise to the Wind Industry
    • Paint Specialist Flügger Maintains Momentum in Q1 2021-22
    • ICP Group Adds Chris Pappas to Its Board
    08.10.21
    PPG announced that its OSKAR paint brand by PPG in Romania has received a Silver EFFIE Award, which is one of the world’s highest international honors in marketing communications. The company was recognized for the results of its “Thank Yourself Later” campaign to promote the premium Oskar by PPG brand among consumers and professional painters.

    “The campaign had to convince consumers that our Oskarby PPG brand was the best choice they could make,” said Monica Novac, PPG brand manager, architectural coatings, Romania. “How do you know you're making the best choice? You only know once time passes. This insight was the foundation for the creative idea that Oskar by PPG paint is a great choice that you’ll ‘thank yourself later’ for buying now.”

    PPG used the benefits of Oskar by PPG products to build a memorable and humorous multimedia campaign. The “Thank Yourself Later” initiative quickly gained traction through television ads, social media, outdoor advertising and public relations, contributing to the brand’s double-digit growth in 2020. The campaign also helped strengthen the market position of Oskar by PPG in Romania.

    Organized by the New York American Marketing Association, the Effie Awards are held in individual countries to judge the year’s most effective advertising campaigns – those that have delivered superior results in meeting or exceeding the objectives they were designed to achieve.

    “The Romanian jury was impressed by our continued growth and achievement of a market leadership position,” Novac said. “Our future looks bright, as our brand and Romanian business continues to grow.”

    Click here to watch one of the ads.
    Related Searches
    • Architectural Coatings
    Related Knowledge Center
    • Architectural Coatings
    Suggested For You
    More than One Billion Square Feet of Green Building Space Recertified under LEED More than One Billion Square Feet of Green Building Space Recertified under LEED
    Nippon Paint Marine Registers Spike in Turkish Drydockings Amid Asia Capacity Concerns Nippon Paint Marine Registers Spike in Turkish Drydockings Amid Asia Capacity Concerns
    Protective Coatings Leader Hempel Brings Expertise to the Wind Industry Protective Coatings Leader Hempel Brings Expertise to the Wind Industry
    Paint Specialist Flügger Maintains Momentum in Q1 2021-22 Paint Specialist Flügger Maintains Momentum in Q1 2021-22
    ICP Group Adds Chris Pappas to Its Board ICP Group Adds Chris Pappas to Its Board
    Phoseon to Showcase LED Curing Technology at FTA Fall Conference Phoseon to Showcase LED Curing Technology at FTA Fall Conference
     New Study Reveals Vessels Using Jotun HPS Reported 20% Lower Carbon Intensity in Operations New Study Reveals Vessels Using Jotun HPS Reported 20% Lower Carbon Intensity in Operations
    Axalta Mobility Breaks Ground on New Coatings Facility in Northern China Axalta Mobility Breaks Ground on New Coatings Facility in Northern China
    RPM to Announce Fiscal 2022 First-Quarter Results on Oct. 6 RPM to Announce Fiscal 2022 First-Quarter Results on Oct. 6
    Cal Poly Offers Polymers & Coatings Winter 2022 Short Course Cal Poly Offers Polymers & Coatings Winter 2022 Short Course
    International Celebrates 140 Years As A Global Leader In Marine, Protective And Yacht Coatings International Celebrates 140 Years As A Global Leader In Marine, Protective And Yacht Coatings
     Student of the Year and Coatings Care finalists announced by the British Coatings Federation Student of the Year and Coatings Care finalists announced by the British Coatings Federation
    Michelman’s Biodegradable Products Institute (BPI)-Certified Compostable Coatings Receive Awards Michelman’s Biodegradable Products Institute (BPI)-Certified Compostable Coatings Receive Awards
    Axalta Completes Acquisition of U-POL Axalta Completes Acquisition of U-POL
    PPG to Present Commercial Collision Trends at 2021 HD Repair Forum PPG to Present Commercial Collision Trends at 2021 HD Repair Forum

    Related Breaking News

    • Breaking News | Green Coatings
      More than One Billion Square Feet of Green Building Space Recertified under LEED

      More than One Billion Square Feet of Green Building Space Recertified under LEED

      LEED milestones, 2021 Class of LEED Fellows and the Kate Hurst Leadership Award among announcements at this week’s Greenbuild conference.
      09.22.21

    • Breaking News | Marine Coatings | Paint & Coatings Manufacturer News
      Nippon Paint Marine Registers Spike in Turkish Drydockings Amid Asia Capacity Concerns

      Nippon Paint Marine Registers Spike in Turkish Drydockings Amid Asia Capacity Concerns

      Nippon Paint Marine has registered a significant spike in Turkish drydockings as operators of small- to mid-size tonnage redirect vessels from Asia.
      09.22.21

    • Industrial Coatings | Paint & Coatings Manufacturer News
      Protective Coatings Leader Hempel Brings Expertise to the Wind Industry

      Protective Coatings Leader Hempel Brings Expertise to the Wind Industry

      Protective coatings provide the durability needed to ensure that wind turbines play their part in a sustainable future.
      09.22.21


    • Breaking News | Financial News | Paint & Coatings Manufacturer News
      Paint Specialist Flügger Maintains Momentum in Q1 2021-22

      Paint Specialist Flügger Maintains Momentum in Q1 2021-22

      Sales were $766 million for the quarter, up 17% in the prior year period.
      09.21.21

    • Breaking News | People in the News
      ICP Group Adds Chris Pappas to Its Board

      ICP Group Adds Chris Pappas to Its Board

      Pappas will help guide ICP’s growth into one of the largest coatings and adhesives platforms in the industry.
      09.21.21

    Loading, Please Wait..
    Trending
    • Sherwin-Williams Announces And Celebrates 2022 Vendor Of The Year Award Winners
    • Axalta Releases Fourth Quarter And Full Year 2022 Results
    • AkzoNobel Using 100% Renewable Electricity In North America
    • PPG Reports Fourth Quarter, Full-Year 2022 Financial Results
    • PPG Names New Packaging Coatings Global Technical Director
    Breaking News
    • Epoxytec Announces New Website Launch
    • Paints and Coatings Market Worth $212B by 2026: MarketsandMarkets
    • Axalta Releases Fourth Quarter and Full Year 2022 Results
    • AkzoNobel Using 100% Renewable Electricity in North America
    • Program for BIG IDEAS for UV+EB Technology 2023 Announced
    View Breaking News >
    CURRENT ISSUE

    January 2023

    • Pigments Market
    • The Architectural Paint Market Enjoys a Strong 2022
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Nutrasource Rebrands Clinical Trial Site to Apex Trials
    Kerry Sponsors Upcycled Food Foundation Research Fellowship
    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients
    Coatings World

    Latest Breaking News From Coatings World

    Epoxytec Announces New Website Launch
    Paints and Coatings Market Worth $212B by 2026: MarketsandMarkets
    Axalta Releases Fourth Quarter and Full Year 2022 Results
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Alleviant Medical Closes $75M Financing Round
    Know Labs Founder Ron Erickson Named CEO
    Getinge's Recall of Cardiosave Hybrid and Rescue IABPs is Class I
    Contract Pharma

    Latest Breaking News From Contract Pharma

    SK bioscience Introduces New Global Partnership Model for Vaccines
    Merck's KEYTRUDA Wins Expanded Approval in Non-Small Cell Lung Cancer
    Bone Biologics Engages Avania for NB1 Clinical Trial
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    LVMH Reports Record 2022
    Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion
    TRESemmé Introduces New Pro Infusion Collection
    Happi

    Latest Breaking News From Happi

    Johnson & Johnson Reports Worldwide Sales Increase of 1.3% iin Fiscal 2022
    Net Sales for Colgate-Palmolive Increase 5%
    Uncle Funky’s Daughter Announces Retail Expansion
    Ink World

    Latest Breaking News From Ink World

    Roland DGA Announces Major Expansion of TrueVIS Printer Family
    Neos Expands Production Capacity, European Market Presence
    Celanese Launches Nine New Conductive Inks for Consumer Applications
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Channeled Resources launches blank labels with PET liner
    Infigo partners with Four Pees in Benelux region
    EFI appoints Frank Pennisi CEO, Fiery now an independent business
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Essity’s Sales Grow
    Thinx to Pay up to $5 million to Settle Class Action Suit
    Typar Highlighting New Building Innovations
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Roche, Sysnav Partner on Movement Tracking Tech for Neuromuscular Disorders
    Orthopedic Braces/Support, Casting/Splints Market to Top $12B by 2030
    Orthofix Launches the Mariner Deformity System
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Celanese Launches Nine New Conductive Inks
    NREL Develops Thin, Lightweight Layer for Radiation Barrier for Perovskites in Space
    LG Display Reports Fourth Quarter 2022 Results

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login