04.12.18
Michelman is showcasing its waterborne surface modifiers and polymer chemistries with a focus on high performance wood applications at the American Coatings Show.
Recognized globally for its waterborne emulsification and dispersion technologies for interior and exterior wood applications, Michelman will introduce ACS visitors to environmentally conscious solutions developed through collaborative partnerships along the value chain. By combining collaborative innovation with polymer design expertise and smart surface/interface modification, Michelman is delivering unique and optimized wood coating solutions to its customers and the industry.
According to John Hurban, Michelman’s vice president & managing director, Americas, “At this year’s show, we expect to hear customer requests for more bio-based and renewable products, and for differentiated solutions that increase coating performance properties. Visitors will learn about our unique capabilities in these areas and will get a first-hand look at our high-performance coating solutions.”
Hurban continued, “Increased regulatory requirements outlined under TSCA, REACh, and other agencies around the world, have changed the landscape of the coatings industry. Members of the coatings industry have an interesting road ahead because manufacturers want coating products to be globally available while addressing region-specific market needs. Michelman has the expertise to help the industry navigate this changing landscape.”
Recognized globally for its waterborne emulsification and dispersion technologies for interior and exterior wood applications, Michelman will introduce ACS visitors to environmentally conscious solutions developed through collaborative partnerships along the value chain. By combining collaborative innovation with polymer design expertise and smart surface/interface modification, Michelman is delivering unique and optimized wood coating solutions to its customers and the industry.
According to John Hurban, Michelman’s vice president & managing director, Americas, “At this year’s show, we expect to hear customer requests for more bio-based and renewable products, and for differentiated solutions that increase coating performance properties. Visitors will learn about our unique capabilities in these areas and will get a first-hand look at our high-performance coating solutions.”
Hurban continued, “Increased regulatory requirements outlined under TSCA, REACh, and other agencies around the world, have changed the landscape of the coatings industry. Members of the coatings industry have an interesting road ahead because manufacturers want coating products to be globally available while addressing region-specific market needs. Michelman has the expertise to help the industry navigate this changing landscape.”
