Lubrizol's latest innovations, including new Solsperse W-Series water-borne dispersants, new Aptalon(TM) polyamide polyurethanes, new dispersants for UV inks and new surface modifier technologies will be a particular focus at the show.
Lubrizol experts will deliver two technical presentations during the conference. Dr. Andrew Shooter will present "Paint it Black: Designing the ultimate dispersant for high-jetness coatings" on Monday, 18 March, 14:30-15:00 in the Kiew room. Dr. Gabor Erdodi will present "Polyamide-based polyurethane water-borne dispersions for direct-to-metal applications" on Tuesday, 19 March, 12:00 - 12:30 in the Shanghai room.
In addition to the technical presentations, Lubrizol will offer product presentations showcasing recent innovations, at designated locations on the exhibit floor throughout the show. Specifics about the products to be highlighted will be published in the ECS presentation schedule closer to the show date.
Lubrizol's exhibit will include technical expert centers, staffed with Lubrizol polymer, additive and surface modifier experts ready to discuss unique customer formulation requirements. Visitors can collaborate with Lubrizol experts on unique solutions to complex coating challenges.
"We will also be showcasing a mobile app in our exhibit that introduces the benefits of our latest technologies via an augmented reality experience," shares Anja Kloth, regional marketing manager. "Formulators can interact with this fun, new tool to explore opportunities to differentiate with advanced performance. Overall, it promises to be an exciting show, and we look forward to meeting with both new and existing customers."
Visit go.lubrizol.com/ECS-2019 for additional details about Lubrizol's presence at ECS 2019.