Large regional and application-related differences are the reasons why this report also analyzes how the market situation for various types of biocides is developing. For example, the highest revenues in 2011 were generated with biocides based on halogen compounds, followed by metallic and organosulfur compounds. Demand for halogen biocides is mainly influenced by the water treatment sector. In this application area they are facing strong competition by other chemical products and alternative measures suchs as UV-radiation or ultrafiltration.
With a roughly 42 percent share of global consumption, North America is the major sales market for biocides, followed by Western Europe and Asia-Pacific. Shares in demand of the individual world regions will continue to shift over the next eight years. In the past, developing countries in Asia-Pacific have already been able to profit from the dynamic development of additional important sales markets for biocides. "Due to the rapid growth in industrial output, demand for biocides in the sectors water treatment, paints, varnishes, paper, and plastics increases. At the same time, improved standards of living and stricter hygiene regulations have caused utilization in consumer-related sectors such as disinfectants to rise," said Oliver Kutsch, CEO of Ceresana.
The analysts of Ceresana expect countries in Asia-Pacific, with the exception of Japan, to increase their shares of the global market for biocides. Until 2019, this region is likely to see its share of worldwide biocide consumption to expand to over 24%. This development will occur mainly at the expense of Western Europe and North America, where the sales markets are already saturated. Growth impulses generated in those regions will be due less to an increase in consumption volume within individual sectors than to alternations between the different product types. In this regard, legal requirements as well as health concerns and trends in environmental consciousness are of vital importance.