Increasing concern towards energy consumption and carbon emission has resulted in green building codes which regulate and govern energy efficiency of the buildings. These regulations propose various practices to reduce the energy consumption for residential as well as commercial buildings.
Cool Roof Rating Council (CRRC) is an association comprising of cold ceiling manufacturers, distributors, and their trade associations. The CRRC regulates and standardizes the cool roofing products including the coatings.
Adoption of building codes stating the minimal energy consumption standards in the U.S. and Europe has triggered the cool gable products demand over the past few years, and the trend is expected to continue over the forecast period as well. Cool coat technologies are seen as the most practical and efficient way of reducing energy consumption in hotter regions.
Substantial reduction in air conditioning cost has popularized the product among the consumers. Environmentally cautious consumers have also helped the market growth remarkably. These consumer trends backed by various regulations which require incorporation of cool roofing products have triggered the industry growth to a remarkable extent.
Cool coat techniques being a costlier affair is expected to challenge the market growth. Coatings quality is mainly dependent on the raw materials used, which escalates the final product pricing. Lack of consumer awareness regarding green buildings in addition to the absence of strict regulations and guidelines for reducing energy consumption in most of the developing and underdeveloped countries is expected to restrain the market growth over the forecast period.
Favorable regulations to lower energy consumption are likely to be a major factor for rising popularity of cool roof coatings. Cool roof coatings help to reduce the heat build-up within the buildings, thus resulting in lower dependence on air conditioning. This contributes to cut down the energy costs. Cool roof coatings help in mitigating the damage caused by harmful UV radiation and structural deformations that might occur due to temperature fluctuations.
Reduction in usage of titanium dioxide for manufacturing of cool roof coatings is expected to remain a key challenge as titanium dioxide is a major cause of photocatalysis leading to degradation of paint binders. The durability of the paint used also plays a key role in defining the properties of the cool roof systems as it affects the total solar reflectance (TSR) of the coating.
Development of cool roof coatings for metal roof systems is expected to create new avenues for market participants in roof coating industry. The market participants are expected to focus on developing technology to improve the UV resistance of the coatings.
The Global Cool Roof Coating Market demand was 37.7 million liters in 2015 and is expected to reach 78.5 million liters by 2025, growing at a CAGR of 7.6 percent from 2016 to 2025. Elastomeric coating emerged as the leading product segment and accounted for over 65 percent of total market volume in 2015. IR Reflective coatings are expected to experience higher growth owing to their ability to keep objects cooler as compared to standard pigments. These coatings also help to increase the product life cycle.
Slow-sloped roofs emerged was the leading application segment with demand share exceeding 60 percent in 2015. Steep-sloped roofs are anticipated to witness the fastest growth of 7.9 percent on account of rising demand for these types of roofs for the construction of residential rooftops. These types of roofs also provide an aesthetic appeal to the house.
Industrial sector is expected to remain the leading consumer with 38 percent of the market. Heat reflectance plays a major role in reducing the internal transfer of heat which is expected to drive this segment.
North America was the leading regional market and accounted for over 35 percent of global demand in 2015. Strong in-place regulations for energy conservation in the U.S. and Canada to drive the regional market over the forecast period. Asia Pacific is expected to witness strong growth over the forecast period. Increasing infrastructure spending coupled wih the growing awareness regarding green building codes in China, India and Southeast Asian countries is expected to support the regional demand.
The global market is oligopolistic in nature with key market players to account for major share of the market. Leading industry participants have been focusing on developing new products targeting specific regional requirements.