Kerry Pianoforte, Editor 02.13.18
DIYers are an important segment for the wood coating market. When selecting the right wood coatings product, consumers are looking for a number of things, such as ease of use, durability and special finishes – all offered in the most popular colors.
“Despite the classic colors that customers can sometimes default to, like the ever-popular Cedar and Redwood colors, there are some colors that are trending with those willing to step out of the norm,” said Alison Bruce, senior marketing manager at PPG. “Consumers are more willing to try new color choices for their upcoming woodcare project. We see natural wood trending, like the Olympic Elite brand’s Drift and Olympic MAXIMUM Semi-Transparent Cape Cod Gray colors. On the other end of the spectrum are the non-traditional blackened, “charred” colors, like the Olympic Maximum Semi-Transparent and Solid Ebony color. Charred, deep stains give the wood a modern look and are prominent in restaurants, hotels, retail and condominiums in metro areas. We are also beginning to see charred black stains becoming more popular in residential and subur
“Despite the classic colors that customers can sometimes default to, like the ever-popular Cedar and Redwood colors, there are some colors that are trending with those willing to step out of the norm,” said Alison Bruce, senior marketing manager at PPG. “Consumers are more willing to try new color choices for their upcoming woodcare project. We see natural wood trending, like the Olympic Elite brand’s Drift and Olympic MAXIMUM Semi-Transparent Cape Cod Gray colors. On the other end of the spectrum are the non-traditional blackened, “charred” colors, like the Olympic Maximum Semi-Transparent and Solid Ebony color. Charred, deep stains give the wood a modern look and are prominent in restaurants, hotels, retail and condominiums in metro areas. We are also beginning to see charred black stains becoming more popular in residential and subur
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