The Omega European Masters is one of the most prestigious golf competitions played on the European tour circuit. PPG’s continued sponsorship is a symbol of its close association with the sport which has seen the brand play a leading role in the production of coatings for golf balls.
The relationship has been instrumental in satisfying golfers’ demand for distance and accuracy to achieve the perfect finish.
“PPG and golf have a long history. For example, PPG partners with leading golf ball manufacturers such as Acushnet, maker of Titleist and supplies innovative coatings that help golfers achieve longer distance and better accuracy,” said Jean-Marie Greindl, SVP global architectural coatings and president, PPG Europe, Middle East and Africa.
We’re very excited to continue PPG’s support for the Omega European Masters. It is such a unique event, and platform to connect with our customers in a dynamic environment and to showcase how PPG is innovating to protect and enhance the world of golf and beyond.”
Yves Mittaz, Tournament Director at Omega European Masters Golf organization, said, “PPG has an association with golf which makes the sponsorship a natural fit. The brand has a forward-thinking approach and has been instrumental in improving the technical standard of golf. We look forward to working closely together.”
During the event, as part of this partnership, PPG will have a branded presence in the hospitality and spectator village. PPG will also be playing host to an Innovation Summit Day on Thursday, September 6 that will showcase how cutting-edge technology in paints and coatings is driving forward innovations in some the world’s leading sectors and industries, as demonstrated through its partnership with Omega European Masters Golf Tournament.