Allison Heape, Global Color Styling Manager, PPG Industrial Coatings 11.26.18
The launch of Apple’s colorful iPhones and Google’s aqua Home Mini reintroduces an age-old design question: should we risk using a color over a neutral? If Apple and Google’s product lineup is any indicator, the current answer is yes. But if we are, indeed, at the beginning of a new wave of color in the device industry, why now?
2018 has been a year of headaches. Between privacy scandals, data breaches, a backlash against social media addiction and an all-around cacophony of trolls and tweets, it’s hard to look at a phone, app or seemingly innocuous virtual assistant without some apprehension around the wider implications. For consumers, those feelings tend to blend into a homogenized sentiment of general distrust.
Intel’s “Next 50” Study analyzed consumer beliefs on emerging technologies and found that 40 percent of consumers believe future technology can bring just as much harm as good. That kind of thinking can wipe the shine right off of a thoughtfully designed product, a p
FREE SUBSCRIPTION
2018 has been a year of headaches. Between privacy scandals, data breaches, a backlash against social media addiction and an all-around cacophony of trolls and tweets, it’s hard to look at a phone, app or seemingly innocuous virtual assistant without some apprehension around the wider implications. For consumers, those feelings tend to blend into a homogenized sentiment of general distrust.
Intel’s “Next 50” Study analyzed consumer beliefs on emerging technologies and found that 40 percent of consumers believe future technology can bring just as much harm as good. That kind of thinking can wipe the shine right off of a thoughtfully designed product, a p
Continue reading this story and get 24/7 access to Coatings World for FREE
FREE SUBSCRIPTION
