• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Mixing Equipment Directory

    The Wood Coatings Market

    Antimicrobial Coatings Market

    Additives Update

    Pigment Supplier Directory
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Video Bites
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    Nippon Paint Marine Wins Korea Export Award

    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials

    PPG Introduces Premium Iso-free Primer Surfacer, Catalyst

    ECOS Paints Launches Lisa Tharp Colors

    OQ Chemicals Increases Carboxylic Acids, Esters Prices
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    Nippon Paint Marine Wins Korea Export Award

    ECOS Paints Launches Lisa Tharp Colors

    BYK-Gardner Launches VMA-Getzmann TORUSMILL

    Sensory Analytics Announces Issuance of Broad New Patent Covering Coating Thickness Measurement

    Union Process Develops Attritor for Inks, Coatings Supplier
    Additives
    Binders
    Pigments
    Solvents

    OQ Chemicals Increases Carboxylic Acids, Esters Prices

    Arkema Reports Full-year 2020 Results

    New Increase in Kynar Fluoropolymer Capacities at Arkema's Chinese Site

    Emerald Kalama Chemical Acquired by LANXESS

    Raw Material Suppliers, Distributors Part of Recent M&A Activity
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Keim Additec Surface USA LLC

    Active Minerals

    Shepherd Color Company, The

    Siltech Corporation

    Eagle Specialty Products
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Surface Finishing Mexico 2021

    Cleveland Coatings Society Zoom Meeting

    Cleveland Coatings Society Zoom Meeting

    PCI Powder Coating Week

    Southern Society for Coatings Technology Annual Meeting and Technical Conference
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Clariant Additives

    Keim Additec Surface USA LLC

    Eagle Specialty Products

    Active Minerals

    Shepherd Color Company, The
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    The Purpose Behind the Paint: Splashing Color into Our Black and White Tech World

    ...

    The Purpose Behind the Paint: Splashing Color into Our Black and White Tech World
    Related CONTENT
    • Powder Coatings Market
    • Leading Auto Refinish Coatings Manufacturers Exhibit Custom-Painted Cars at SEMA
    • Adhesives and Sealants Market
    • MEDIA & MILLING Directory
    • Polaris Market Research: Automotive Coating Market Set to Exceed $35.82 Billion by 2026
    Allison Heape, Global Color Styling Manager, PPG Industrial Coatings 11.26.18
    The launch of Apple’s colorful iPhones and Google’s aqua Home Mini reintroduces an age-old design question: should we risk using a color over a neutral? If Apple and Google’s product lineup is any indicator, the current answer is yes. But if we are, indeed, at the beginning of a new wave of color in the device industry, why now?

    2018 has been a year of headaches. Between privacy scandals, data breaches, a backlash against social media addiction and an all-around cacophony of trolls and tweets, it’s hard to look at a phone, app or seemingly innocuous virtual assistant without some apprehension around the wider implications. For consumers, those feelings tend to blend into a homogenized sentiment of general distrust.

    Intel’s “Next 50” Study analyzed consumer beliefs on emerging technologies and found that 40 percent of consumers believe future technology can bring just as much harm as good. That kind of thinking can wipe the shine right off of a thoughtfully designed product, a potential buzz kill for the launch of a new device.

    Brands might not have control over how consumers use their devices, but they can at least depend on visual aesthetics to help correct a branding narrative gone awry. Stepping outside of the safety zone of commonly accepted neutrals is a surefire way to cultivate a distinct and conspicuous narrative around a product.

    Now more than ever, companies are looking at color to function kaleidoscopically, taking into account topics that might not have been their core focus in the past. They’re taking great care to tailor their colors toward the conversations they want people to be having.  It’s no coincidence that friendly brights and soothing pastels are being placed with non-controversial neutrals, stimulating a new and needed sense of play, optimism and serenity. Color is taking consumers exactly where they need to go in a time where devices are being viewed as both friend and foe.

    The colors that make it onto products are painstakingly curated and crafted, often by entire departments of people, motivating consumers to think, feel and act a certain way. Research on the impact of color in marketing suggests that up to 90 percent of split-second, impulse buys are color-driven. With dropping price points, single-click purchasing and an ever-level playing field, the nature of the traditional impulse buy has evolved substantially, which makes color an even more valuable tool for the electronics industry.

    Today, brands are approaching color with intention. They’re using it to help consumers feel instantly at home with a device and to cut through the clutter. Get it right and your product can become the zeitgeist of a generation (hello Apple rose gold). Get it wrong and risk being branded tasteless. 

    A simple fad or here to stay? We at PPG predict the latter. The world is only getting smarter by the second. Digital appliances. Virtual assistants. Driverless cars. Color can help consumers bridge that awkward get-to-know-you phase and quickly become best friends with their devices.


     
    Allison Heape, global color styling manager at PPG Industrial Coatings, is a color-focused leader and coatings industry expert with more than 12 years of commercial color experience in paint, print, color forecasting and consumer trends. Using technical and industry knowledge, she leads a global team of color stylists who identify and create color solutions for a wide range of consumer products with some of the world’s leading brands. 
    Related Searches
    • industrial
    • ppg
    • color
    • paint
    Suggested For You
    Powder Coatings Market Powder Coatings Market
    Leading Auto Refinish Coatings Manufacturers Exhibit Custom-Painted Cars at SEMA Leading Auto Refinish Coatings Manufacturers Exhibit Custom-Painted Cars at SEMA
    Adhesives and Sealants Market Adhesives and Sealants Market
    MEDIA & MILLING Directory MEDIA & MILLING Directory
    Polaris Market Research: Automotive Coating Market Set to Exceed $35.82 Billion by 2026 Polaris Market Research: Automotive Coating Market Set to Exceed $35.82 Billion by 2026
    Axalta Announces 2018 SEMA Show Event, Appearance Schedule Axalta Announces 2018 SEMA Show Event, Appearance Schedule
    Q&A: HGTV Q&A: HGTV's Leanne Ford of 'Restored by the Fords'
    Automotive Refinish Market Automotive Refinish Market
    Dunn-Edwards 2019 Color of the Year: Spice of Life Dunn-Edwards 2019 Color of the Year: Spice of Life
    Latest Product Launches from Leading High-Performance Pigment Suppliers Latest Product Launches from Leading High-Performance Pigment Suppliers
    BASF BASF's Colors & Effects Pigment Portfolio Receives First Commercial Sales Order
    Chromaflo Technologies Participates in Chromaflo Technologies Participates in 'Ask the Expert' Discussion, Exhibit at UTECH North America
    Searching for Opportunities… Searching for Opportunities…
    Sherwin-Williams Aerospace Unveils ‘Pick the Paint’ Poll Winner Sherwin-Williams Aerospace Unveils ‘Pick the Paint’ Poll Winner
    AkzoNobel Introduces Pevicoat Paint Management System AkzoNobel Introduces Pevicoat Paint Management System

    Related Online Exclusives

    • Breaking News
      Q&A: The ChemQuest Group

      Q&A: The ChemQuest Group

      Coatings World interviews The ChemQuest Group and ChemQuest Technology Institute Directors, Karl Davenport and Pete Smith.
      Kerry Pianoforte, Editor 02.18.21

    • Additives | Breaking News | Industry News
      Raw Material Suppliers, Distributors Part of Recent M&A Activity

      Raw Material Suppliers, Distributors Part of Recent M&A Activity

      There have been several acquisitions just 2.5 months into 2021, following a flurry of activity in 2020.
      Anthony Locicero, Associate editor 02.17.21

    • Breaking News | Pigments
      Final PV29 Risk Evaluation Produces Mixed Conclusions

      Final PV29 Risk Evaluation Produces Mixed Conclusions

      The final PV29 risk evaluation, announced by EPA on Jan. 14, produced mixed results, according to an analysis conducted by CPMA.
      David Wawer, CPMA Executive Director 02.17.21


    • Breaking News
      BCF: UK Coatings Industry Faces Significant Challenges From EU Free Trade Agreement

      BCF: UK Coatings Industry Faces Significant Challenges From EU Free Trade Agreement

      Impact in the form of new customs red-tape and higher costs since Jan. 1, the BCF reports.
      British Coatings Federation 02.09.21

    • Breaking News | Paint & Coatings Manufacturer News
      Acquisitions Bring

      Acquisitions Bring 'Incremental Benefits' to PPG

      SVP/CFO Vincent Morales discusses PPG's recent M&A activity.
      Anthony Locicero, Associate editor 02.05.21

    • Breaking News | Marine Coatings
      Regulatory, Commercial Advantage Easily Unlocked for Owners with Right Antifouling

      Regulatory, Commercial Advantage Easily Unlocked for Owners with Right Antifouling

      Today’s shipowners face a simultaneous battle on two fronts, according to Jotun.
      Jotun 02.01.21


    • Architectural Coatings | Color Trends & Forecast
      Clark+Kensington 2021 Color Trends Inspired by Nature

      Clark+Kensington 2021 Color Trends Inspired by Nature

      Ace Hardware recently named its Clark+Kensington 2021 Color Trends - Understated Impact, Mindful Living, Creative Escape.
      Kerry Pianoforte, Editor 01.27.21

    • Architectural Coatings | Color Trends & Forecast
      Q&A with Kim Perry of Glidden Paint by PPG

      Q&A with Kim Perry of Glidden Paint by PPG

      Aqua Fiesta was selected to be Glidden paint’s 2021 Accent Color of the Year.
      Kerry Pianoforte, Editor 01.26.21

    • Breaking News | Paint & Coatings Manufacturer News
      Benjamin Moore Bringing Products to Wider Audience with UK Acquisition

      Benjamin Moore Bringing Products to Wider Audience with UK Acquisition

      Acquisition "enables us to increase scale and make our products available to a wider audience," Benjamin Moore CEO Dan Calkins said.
      Anthony Locicero, Associate editor 01.20.21


    • Breaking News
      Raw Material Price Increases Pile Pressure on Paint Manufacturers

      Raw Material Price Increases Pile Pressure on Paint Manufacturers

      Epoxy resin prices have risen sharply since the latter part of 2020 while polyester resin prices are also well up.
      British Coatings Federation 01.11.21

    • Breaking News
      Q&A: PPG

      Q&A: PPG's Amy Mercante

      Mercante, who has spent nearly 30 years with PPG, discusses the newest label and packaging offerings, as well as her role with the company.
      Greg Hrinya, Editor, Label & Narrow Web 01.08.21

    • Breaking News
      CHINACOAT Post-Show Report

      CHINACOAT Post-Show Report

      CHINACOAT closed with reasonable results in a year full of uncertainties.
      Coatings World staff 01.06.21


    • Breaking News | Paint & Coatings Manufacturer News
      British Coatings Federation Welcomes FTA But Calls for More Significant Changes to UK REACH

      British Coatings Federation Welcomes FTA But Calls for More Significant Changes to UK REACH

      The British Coatings Federation has welcomed the news of a Free Trade Agreement between the UK and EU.
      Coatings World staff 01.01.21

    • Architectural Coatings | Breaking News
      High-Performance Exterior Coatings Protect Biotech Office From 20+ Years of Future Weathering Damage

      High-Performance Exterior Coatings Protect Biotech Office From 20+ Years of Future Weathering Damage

      Complete restoration of façade using NeverFade Exterior Restoration Coatings with Kynar Aquatec from APV Engineered Coatings.
      APV Engineered Coatings 12.24.20

    • Breaking News
      Coatings World

      Coatings World's Top 5 Online Exclusives for 2020

      COVID-19 items, Q&As and a color reveal comprise the top 5 online exclusives from 2020.
      Anthony Locicero, Associate editor 12.23.20

    Trending
    • Raw Material Price Increases Pile Pressure On Paint Manufacturers
    • Hempel Announces Global Price Increase
    • Hempel Acquiring Wattyl Australia, New Zealand
    • ChemQuest Hires Rich Gibson
    • Tennant Company Completes Sale Of Coatings Business To Sherwin-Williams
    Breaking News
    • Nippon Paint Marine Wins Korea Export Award
    • ECOS Paints Launches Lisa Tharp Colors
    • PPG Introduces Premium Iso-free Primer Surfacer, Catalyst
    • Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    • OQ Chemicals Increases Carboxylic Acids, Esters Prices
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Mixing Equipment Directory
    • The Wood Coatings Market
    • Antimicrobial Coatings Market
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Preliminary Study Links Markers of Impaired Bone Health to Vegan Diet
    Refined Grains Linked to Heart Attack Risk, Early Death
    Kappa Bioscience Extends Research Partnership For COVID-19 Research
    Coatings World

    Latest Breaking News From Coatings World

    Nippon Paint Marine Wins Korea Export Award
    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    PPG Introduces Premium Iso-free Primer Surfacer, Catalyst
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    January AI Raises $8.8 Million in New Funding
    FDA Clears Ava Fertility Tracking Wearable Device
    First Patient in Europe Treated With Diamondback 360 Coronary Orbital Atherectomy System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Spark Therapeutics Appoints CTO
    Cryoport Launches ESG Program
    U.S. Govt. Purchases 100k Doses of Lilly's COVID-19 Antibody Cocktail
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Top Beauty Products of 2021, According to HelloGiggles
    Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    Sephora Announces Significant Expansion
    Happi

    Latest Breaking News From Happi

    ACI Urges Senate to Approve Regan as EPA Administrator
    Estée Lauder Signs Actress Ana de Armas
    GUM Recalls Oral Spray
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Marshall & Bruce Adds Koenig & Bauer Rapida 106 41-Inch Seven-Color Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    FTA converts Forum & INFOFLEX to virtual events
    Xeikon launches two new digital label printing presses
    UFlex adds capacity in packaging films
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Texas Medical Technology Partners with My Protect Kit
    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Fusion Robotics Receives FDA Clearance for Spinal Navigation and Robotics System
    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login