Wood coatings have always been a cornerstone of the  ICA product range. That is what started it all, back in 1971. Today ICA brand products are a point of reference among coatings for furniture and wooden flooring and are a proof of the company's great attention to trends.

“For us, service and quality are a disease from which we do not want to heal! We check the incoming materials and our production through something like 300 daily tests, each of which consists of a dozen specific tests. We produce the pigments we use internally and we have something like 2,300 coatings available in all product lines, exceeding 44,000 formulas and 60,000 customized colors. Absolute perfection in the world of color does not exist but we can get very close," said Emanuele Gelosa, marketing & sales director, ICA Group.

What is the state of the coatings industry?

Gelosa: “We have chosen to serve the market and our customers in an increasingly structured way. We no longer sell a coating product but a solution. We work alongside the customer to give him a finish that makes his prod