07.28.22
Taylor, Michigan/USA
www.masco.com
MARKETS SERVED:
Masco reported net sales of $3.24 billion for paints and coatings in 2021. The company produces architectural coatings including paints, primers, specialty paint products, stains and waterproofing products. The products are sold in the U.S. and Canada through do-it-yourself channels under brands including Behr and Kilz.
The company’s high profile Behr products are sold through The Behr Process Corporation to The Home Depot, the segment’s and the company’s largest company.
In his 2020 letter to shareholders, president and CEO Keith Allman said, “In our Decorative Architectural Products segment, with our leading brands, Behr and Kilz, and our strong channel partnerships, we capitalized on the resurgence of do-it-yourself (DIY) paint projects, resulting in full-year growth of over 20 percent in this end-user segment. While our pro paint business declined slightly over the prior year, we experienced solid improvement in demand as the year ended. We expect pro paint demand to continue in 2021 as professional contractors increasingly re-enter homes and buildings to serve their customers.
Our builders’ hardware business also benefited in 2020 from increased consumer demand and contributed to the segment’s results by delivering solid growth.”
BEHR COPPER FORCE paint kills 99.9% of SARS-CoV-2, which is the virus that causes COVID-19. Additionally, BEHR COPPER FORCE paint kills 99.9% of other harmful microbes such as Feline calicivirus (FCV), Staphyloccus aureus (Staph), and Pseudomonas aeruginosa, the bacteria that causes pneumonia in healthcare environments.
Powered by Corning Guardiant antimicrobial copper ion technology, BEHR COPPER FORCE paint continually eliminates viruses† and bacteria‡ on painted surfaces via contact killing. When viruses and bacteria land on the painted surface, the copper ion will destroy the lipid membrane/protein coat/cell membrane, making them non-functional.
BEHR COPPER FORCE is available in more than 2,000 colors from the BEHR color palette exclusively at The Home Depot beginning early May 2022. Initially, it will be available at select stores in New York, New Jersey and Illinois, and ship-to-home will be based on state approvals.
“Our Guardiant technology stabilizes the most bioactive form of copper ions and releases them over time to enable surfaces that are continuously protected from harmful bacteria and viruses," said Joydeep Lahiri, division vice president and program director, Specialty Surfaces, Corning Incorporated.
†SARS CoV-2 and Feline calicivirus (EPA proxy for human noroviruses)
‡Staphylococcus aureus (Staph) and Pseudomonas aeruginosa
www.masco.com
PUBLIC COMPANY; YEAR ESTABLISHED: 1929
REVENUE: $3.24 billion s (2020: $2.4 billion)
MARKETS SERVED:
Architectural coatings
KEY EXECUTIVES:
Keith Allman, president and CEO; Amit Bhargava, VP, strategy and corporate development.Masco reported net sales of $3.24 billion for paints and coatings in 2021. The company produces architectural coatings including paints, primers, specialty paint products, stains and waterproofing products. The products are sold in the U.S. and Canada through do-it-yourself channels under brands including Behr and Kilz.
The company’s high profile Behr products are sold through The Behr Process Corporation to The Home Depot, the segment’s and the company’s largest company.
In his 2020 letter to shareholders, president and CEO Keith Allman said, “In our Decorative Architectural Products segment, with our leading brands, Behr and Kilz, and our strong channel partnerships, we capitalized on the resurgence of do-it-yourself (DIY) paint projects, resulting in full-year growth of over 20 percent in this end-user segment. While our pro paint business declined slightly over the prior year, we experienced solid improvement in demand as the year ended. We expect pro paint demand to continue in 2021 as professional contractors increasingly re-enter homes and buildings to serve their customers.
Our builders’ hardware business also benefited in 2020 from increased consumer demand and contributed to the segment’s results by delivering solid growth.”
BEHR Launches COPPER FORCE Interior Paint
Behr Paint Company recently launched BEHR COPPER FORCE Interior Paint, which transforms and expands the role of paint as we know it by affording homeowners, residents, and building occupants peace of mind with an extra layer of protection against bacteria‡ and viruses.† This new product from Behr kills 99.9% of viruses† and bacteria‡ within two hours of exposure on the painted surface, while beautifying walls and other interior surfaces.BEHR COPPER FORCE paint kills 99.9% of SARS-CoV-2, which is the virus that causes COVID-19. Additionally, BEHR COPPER FORCE paint kills 99.9% of other harmful microbes such as Feline calicivirus (FCV), Staphyloccus aureus (Staph), and Pseudomonas aeruginosa, the bacteria that causes pneumonia in healthcare environments.
Powered by Corning Guardiant antimicrobial copper ion technology, BEHR COPPER FORCE paint continually eliminates viruses† and bacteria‡ on painted surfaces via contact killing. When viruses and bacteria land on the painted surface, the copper ion will destroy the lipid membrane/protein coat/cell membrane, making them non-functional.
BEHR COPPER FORCE is available in more than 2,000 colors from the BEHR color palette exclusively at The Home Depot beginning early May 2022. Initially, it will be available at select stores in New York, New Jersey and Illinois, and ship-to-home will be based on state approvals.
“Our Guardiant technology stabilizes the most bioactive form of copper ions and releases them over time to enable surfaces that are continuously protected from harmful bacteria and viruses," said Joydeep Lahiri, division vice president and program director, Specialty Surfaces, Corning Incorporated.
†SARS CoV-2 and Feline calicivirus (EPA proxy for human noroviruses)
‡Staphylococcus aureus (Staph) and Pseudomonas aeruginosa