08.02.21
Bangkok, Thailand
www.toagroup.com
PRIVATE COMPANY; YEAR ESTABLISHED: 1957
REVENUE: $547 million
MARKETS SERVED
Architectural coatings; Marine and protective coatings; Wood coatings
KEY EXECUTIVES:
Arsa Sarasin, honorary chairman; Prachak Tangkaravakoon, president; Motoo Horiguchi, senior executive VP; Rams Das Ahuja, executive VP.
TOA is the leading supplier of decorative coatings in Thailand with a market share of 48.7%. It manufactures products that cater to the mid-tier and premium-tier markets.
Architectural/decorative comprises 68.5 percent of its sales. The company has 5,047 employees and seven plants in Thailand, Vietnam, Indonesia, Malaysia, Myanmar, Laos and Cambodia.
The TOA Group of companies includes TOA Paint Thailand, which is TOA’s 100% Thai-owned main base of operation; TOA-Chugoku Paint, a JV between TOA Paint Thailand and Chugoku Marine Paint; TOA Union Paint Thailand, a JV company with Japanese-based wood coatings producer Union Paint; TOA Vietnam; Shanghai-TOA Paint; and TOA Paint Malaysia.
In an article in the Bangkok Post, TOA Paint chief executive Jatuphat Tangkaravakoon said the availability of COVID-19 vaccines will be a key driver for economic recovery in 2021, which will also help the company to resume sales growth.
“The overall paint market remained good despite a slowdown in the high-rise sector,” he said. “The market this year will decline by 10% due to soft demand but it will bounce back to normal levels next year.”
TOA recently launched “Who Service,” a channel to provide professional tradespeoples a new service, offering home construction, repair and renovation in response to the needs of consumers.
TOA also introduced Mega Paint Warehouse, a one-stop location for light construction materials and services. The company’s 7,000 retailers nationwide were changed from traditional paint stores to one-stop centers offering light construction materials and solutions.
TOA will help retailers plan, manage, design and decorate their stores and displays as well as category and warehouse management. The company has a training center for tradespeople, with courses scheduled for every quarter.
TOA aims to have more than 50 branches of Mega Paint Warehouse nationwide within three years.
www.toagroup.com
PRIVATE COMPANY; YEAR ESTABLISHED: 1957
REVENUE: $547 million
MARKETS SERVED
Architectural coatings; Marine and protective coatings; Wood coatings
KEY EXECUTIVES:
Arsa Sarasin, honorary chairman; Prachak Tangkaravakoon, president; Motoo Horiguchi, senior executive VP; Rams Das Ahuja, executive VP.
TOA is the leading supplier of decorative coatings in Thailand with a market share of 48.7%. It manufactures products that cater to the mid-tier and premium-tier markets.
Architectural/decorative comprises 68.5 percent of its sales. The company has 5,047 employees and seven plants in Thailand, Vietnam, Indonesia, Malaysia, Myanmar, Laos and Cambodia.
The TOA Group of companies includes TOA Paint Thailand, which is TOA’s 100% Thai-owned main base of operation; TOA-Chugoku Paint, a JV between TOA Paint Thailand and Chugoku Marine Paint; TOA Union Paint Thailand, a JV company with Japanese-based wood coatings producer Union Paint; TOA Vietnam; Shanghai-TOA Paint; and TOA Paint Malaysia.
In an article in the Bangkok Post, TOA Paint chief executive Jatuphat Tangkaravakoon said the availability of COVID-19 vaccines will be a key driver for economic recovery in 2021, which will also help the company to resume sales growth.
“The overall paint market remained good despite a slowdown in the high-rise sector,” he said. “The market this year will decline by 10% due to soft demand but it will bounce back to normal levels next year.”
TOA recently launched “Who Service,” a channel to provide professional tradespeoples a new service, offering home construction, repair and renovation in response to the needs of consumers.
TOA also introduced Mega Paint Warehouse, a one-stop location for light construction materials and services. The company’s 7,000 retailers nationwide were changed from traditional paint stores to one-stop centers offering light construction materials and solutions.
TOA will help retailers plan, manage, design and decorate their stores and displays as well as category and warehouse management. The company has a training center for tradespeople, with courses scheduled for every quarter.
TOA aims to have more than 50 branches of Mega Paint Warehouse nationwide within three years.