David Savastano06.17.07
There is undeniably great value to color. Noting that, the Color Pigments Manufacturers Association's (CPMA) 2007 International Conference on High Performance and Traditional Color Pigments examined "The Value of Color." The conference, co-sponsored by Rodman Publications, publisher of Coatings World, Ink World and Happi magazines and held at Renaissance Harborplace Hotel in Baltimore, MD, from April 25-27, 2007, offered the latest information from experts in color pigments manufacturing and related fields.
For the cosmetics, coatings and ink industries, there is indeed tremendous value in color, whether from the standpoint of packaging or the cosmetics themselves. Thomas Rabe, research fellow, Procter & Gamble, led off the conference with "The Enduring Role of Color in the Beauty Business." Rabe offered an overview of the history of cosmetics, from 3000 BC in Egypt and China through today. He noted that the gold standard is the appearance of natural flawless beauty, with men's products a growing opportunity, and the important role pigments play in both creating natural tones and new optical effects.
For the cosmetics, coatings and ink industries, there is indeed tremendous value in color, whether from the standpoint of packaging or the cosmetics themselves. Thomas Rabe, research fellow, Procter & Gamble, led off the conference with "The Enduring Role of Color in the Beauty Business." Rabe offered an overview of the history of cosmetics, from 3000 BC in Egypt and China through today. He noted that the gold standard is the appearance of natural flawless beauty, with men's products a growing opportunity, and the important role pigments play in both creating natural tones and new optical effects.