Kerry Pianoforte10.01.09
Manufacturers of exterior architectural coatings have had to deal with another tumultuous year. All indications are that demand for exterior architectural coatings has been stunted by the ongoing economic recession and the resulting housing crisis.
"By all means the economy has been a key factor in the slowdown of coating sales at two levels. For one, fewer contractors are being hired and fewer people are making the decision to paint," said Dana Autenrieth, director of product marketing for Benjamin Moore.
In these tough economic times, the decision to undertake a costly project is not taken lightly. Both DIYers and contractors want to be sure that they are getting the most out of their purchase. However, exterior coatings don't just beautify a structure, they also protect it from the elements.
"Pent up demand will emerge, certainly as we enter 2010," said Autenrieth. "Unlike interior painting, which is largely driven by color change, or a new life stage, exterior repaints are generally driven by need. At some point the house just simply needs to be painted to be maintained properly or you risk permanent dam
"By all means the economy has been a key factor in the slowdown of coating sales at two levels. For one, fewer contractors are being hired and fewer people are making the decision to paint," said Dana Autenrieth, director of product marketing for Benjamin Moore.
In these tough economic times, the decision to undertake a costly project is not taken lightly. Both DIYers and contractors want to be sure that they are getting the most out of their purchase. However, exterior coatings don't just beautify a structure, they also protect it from the elements.
"Pent up demand will emerge, certainly as we enter 2010," said Autenrieth. "Unlike interior painting, which is largely driven by color change, or a new life stage, exterior repaints are generally driven by need. At some point the house just simply needs to be painted to be maintained properly or you risk permanent dam
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