The U.S. Interior Decorative Coatings Market

Coatings World: What are the newest interior decorative coating products and technologies your company is offering? Why were they designed for this market and what makes them unique?

Rod O'Neal, corporate product manager, Kelly-Moore Paint Company, Inc., San Carlos, CA/USA: Kelly-Moore has been engineering a new generation of low- and zero-VOC interior coatings to meet upcoming changes in the state of California's VOC regulations and to meet ongoing market demands for "green coatings."

Lis Weller, marketing manager, Rodda Paint Co., Portland, OR/USA: Rodda Paint Wood Master was initially developed for a set of contractors looking for a higher quality, faster drying latex millwork product that would give the look and feel of an alkyd or lacquer without the mess. Our lab had a product in research and development that when tweaked, fit the bill nicely. The self cross-linking acrylic resin combined with a special mix of additives resulted in an easy to apply, non sagging film that dried fast and resisted blocking getting rave reviews from the applicators and the look and feel of the finished work satisfied the c