Formulating with Bioengineered Additives

To maintain innovation, create value and stem the tide of increasing commoditization where only price differential distinguishes competitive product offerings in the paint and coatings industry, formulators must find innovative methods to add measurable value to their products (see, "Functional Additives: A Platform for Revitalizing the Paint and Coatings Industry," Coatings World, February 2010). Any new technology that may reverse commoditization must be easily implemented by manufacturers and customers in order for its impact to be swift and significant. Incorporation of novel functional additives enables the development of paints and coatings that possess unique performance characteristics in addition to their ability to protect and beautify. Not only will functional coatings find widespread use in traditional applications, but demand from yet unexplored end-use markets will create additional growth opportunities.

The term "functional coating" encompasses numerous formulation types that serve a specific purpose not expected from traditional materials. In some cases, the resin itself imparts the added functionality. In most instances though