Kelly-Moore Paint Company, Inc., has introduced Enviro Coat Reflective 1545, one of the industry’s first commercially produced architectural coatings designed to reflect the sun’s radiant heat, according to the company. This eco-functional, exterior 100 percent acrylic eggshell paint lowers external wall temperature, allowing homeowners and building operators to minimize air conditioning usage and save money on utility bills.

American homeowners spend an average of $2,000 annually on utility bills, nearly 20 percent from air conditioning. In office buildings, cooling is responsible for approximately 23 percent of the total energy cost. When applied to vertical outside walls, Enviro Coat Reflective deflects a portion of the sun’s radiant heat away from the building. Its infrared-reflective technology employs pigments preventing infrared radiant heat from absorbing into the film and wall thus keeping exterior walls cooler. This technology has been used in the roof-coating industry, but is now being applied to outside walls.

“We wanted to create an eco-functional paint system designed for today’s popular mid-tone and darker exterior trend colors to reflect radiant heat the way lighter colors already do,” said Mark Zielinski, Kelly-Moore Paints’ VP of sales. “Enviro Coat Reflective is especially suitable for homes and buildings in warmer Kelly-Moore markets such as Texas, California and Nevada.”

Enviro Coat Reflective is available in six, ready-mixed stock colors and can be brushed, rolled or sprayed. It applies like a high-quality exterior paint with outstanding coverage and weather resistance. To achieve the greatest degree of reflectivity, specifications call for a white primer to be applied first and controlled even top-coat. Enviro Coat Reflective is available in one-gallon cans or five-gallon pails.