Kerry Pianoforte1, Editor 02.07.13
For wood coatings manufacturers 2012 turned out to be an improvement over the previous year. Decreased unemployment and growth in the housing market were both cited as reasons for growth in the wood coatings market.
Overall, Minwax reported modest growth in 2012. “We’re seeing more positive signs, like growth in the housing market, and those have us optimistic for continued growth in sales in 2013,” said Jacquelyn Ferrara, director of marketing, Minwax, Sherwin-Williams Wood Care Products. “This recovery is certainly taking its time, but several factors, including decreased unemployment and projected increases in housing sales and housing starts, should help grow sales in 2013.”
Rust-Oleum also continued to see strong growth in the wood coatings market. “The market ahead will heavily depend on the state of the housing market,” said Mark Wilgen, Rust-Oleum brand manager. “At the current time, homeowners are staying in their homes longer and are investing more in the upkeep of their floors, decks, fences and siding. Well-maintained wood surfaces add to the value of the home and saves money in the long term.
Overall, Minwax reported modest growth in 2012. “We’re seeing more positive signs, like growth in the housing market, and those have us optimistic for continued growth in sales in 2013,” said Jacquelyn Ferrara, director of marketing, Minwax, Sherwin-Williams Wood Care Products. “This recovery is certainly taking its time, but several factors, including decreased unemployment and projected increases in housing sales and housing starts, should help grow sales in 2013.”
Rust-Oleum also continued to see strong growth in the wood coatings market. “The market ahead will heavily depend on the state of the housing market,” said Mark Wilgen, Rust-Oleum brand manager. “At the current time, homeowners are staying in their homes longer and are investing more in the upkeep of their floors, decks, fences and siding. Well-maintained wood surfaces add to the value of the home and saves money in the long term.
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