Paintzen, the on-demand home and office painting service, has named Benjamin Moore  its official paint supplier. The collaboration goes into effect immediately for customers in Paintzen’s active metropolitan markets, such as New York and San Francisco. The paint will be sourced from local Benjamin Moore retailers in an effort that will boost the brand’s exposure to a demographic that prefers to shop online.

Paintzen, which closed a $7.2 million Series A round led by Bullpen Capital in September, is the easiest way to paint your home or office, bringing simplicity, automation and service guarantees to the $40 billion U.S. painting industry. The company manages the entire process online, from paint selection and quotes to booking and payment. All of Paintzen’s painting contractors are insured and have undergone background checks, and the company has a full team of project managers at the ready to guarantee job completion and satisfaction.

“When it comes to providing customers with an absolute premium painting service, we know that the products used are just as important as the people completing the job. For that reason, we couldn’t be more excited to be exclusively offering paint and paint products from the most beloved brand in the industry,” said Paintzen Co-Founder and CEO, Mike Russell. “This partnership is also exciting for Benjamin Moore’s network of independently owned and operated local retailers who will directly benefit from this order and sales process.”

“The online sales channel offered by Paintzen’s on-demand services will bring a new customer demographic and enhanced sales opportunities to the existing network of Benjamin Moore local independent retailers,” said Benjamin Moore EVP Sales, Dan Calkins. “We’re pleased to offer our retailers the opportunity to generate sales and grow their customer base through the Paintzen digital platform.”