A feast for the senses, the shipping container is a mobile gallery travelling to Yonge & Dundas Square and the Distillery District in Toronto, and to Philips Square and Old Port in Montreal. It takes everyday objects and makes them extraordinary using the new CIL paint color palettes as inspiration, encouraging consumers to feel confident that if they dream it, they can do it.
“I got to have all the fun in the world designing the CIL shipping container,” said Yanic Simard, Toronto Interior Design Group. “The project definitely forced out-of-the box, creative thinking and proved that paint is more than just color on a wall – it’s an expression of personality and individuality, and there are so many ways to bring it to life. The new CIL color center not only inspires consumers but shows them how easy it is to make their DIY dreams a reality.”
The transformed shipping container is a “pop-up” inspiration hub showcasing four vignettes that represent common areas in the home and feature new CIL paint colors used on the walls. It also is enhanced through interesting, achievable DIY projects that make the space truly unique. Together, the combination of the vignettes and DIYs housed in the shipping container highlights the transformative power of paint in a small space, and features the new CIL paint tools offered to customers in stores, including oversized paint chips, lifestyle guides and other take-home tools designed to make color selection easier.
In this captivating space, consumers will also have the chance to receive a 10-minute custom design consultation and leave with new CIL paint chips and personal design advice.
“The new CIL paint color center was developed in collaboration with our global color marketing team using proprietary trends research, and it was designed to make finding the perfect color easy,” said Alison Goldman, brand manager, CIL paint.
The shipping container serves as a source of color inspiration and showcases the CIL paint Timeless and Trending Colour collections. The color center is divided into three lifestyles – Romantic, Urbanite and Organic – all of which are designed to engage people with relatable colors. The new CIL colour centre boasts colors organized by unique lifestyle themes and offers 15 oversized paint chips featuring Timeless and coordinating Trending Colour collections. Along with guided inspiration tools, the display makes choosing and coordinating colours for the home easier than ever for design doers and dabblers. There are more than 1,160 unique colors in the CIL color center, all arranged by color family for easy browsing. The display, which includes interior paint, exterior paint and CIL WOODCARE products, can also be navigated by product, project and lifestyle, depending on a consumer’s preference. To learn more about CIL paint, visit www.cil.ca. To learn more about the CIL shipping container, visit www.cil.ca/dream-it-do-it.