Datacolor has announced the launch of ColorReaderPRO, a professional color matching device. Its introduction will provide paint companies with a comprehensive color selection tool, redefining the ease and efficiency of color matching.

ColorReaderPRO is an ultra-portable, Bluetooth connected color selection device that works standalone or connected to the ColorReaderPRO mobile app. ColorReaderPRO provides leading color matching performance, allowing painters to match a client’s color inspiration to a corresponding paint color in seconds.

“As the market leader in color management solutions for more than 45 years, Datacolor is uniquely qualified to support paint companies’ initiatives to increase brand loyalty and improve color selection efficiency” said Brian Levey, Vice President, Consumer Solutions, Datacolor. “In the tradition of all Datacolor instruments, ColorReaderPRO offers color measurement performance at exceptional value.”

The ColorReaderPRO solution includes:

ColorReaderPRO – Highly accurate color selection device that stores up to 10,000 colors and can be used standalone with the OLED display or with the ColorReader Mobile App.

ColorReader Mobile App – For paint companies that want a turn-key mobile app solution, the ColorReader Mobile App is available for both iPhone® and Android™ phones.

ColorReader Software Development Kit (SDK) – Easily integrate ColorReaderPRO functionality into your existing mobile app with the help of our ColorReader SDK.

ColorReader Fleet Management Software – Easily add, manage and assign authorized fan decks to users and leverage registration information for targeted marketing campaigns.

Datacolor will showcase the ColorReaderPRO at the European Coatings Show (Stand 5-350) which begins today in Nuremburg, Germany and runs through April 6, 2017.