Annually, the AMA takes submissions and follows rigorous judging criteria before selecting winners in categories ranging from print and radio spots to website design, social media advertising and more. The awards gala is the largest marketing event in Houston with more than 650 marketing professionals from almost every industry in attendance.
“We are very excited to be recognized for Axalta’s commitment to technology and development. Being selected by the AMA awards committee is an honor,” said Kristen Boyd, Axalta Industrial Marketing Manager, North America. “This tool provides the powder coating industry a quick and simple way to choose the best color for their product. Our customers are able to save time and receive faster and easier color matches.”
Axalta partnered with HexaGroup, a digital communications agency, to design the mobile app, which is available for Apple and Android phone users. AXS allows users to scan any surface and easily match it to an Alesta® stock powder coating hue, which increases productivity by eliminating the wait for a sample powder or color chip delivery. The app also gives users the option to request additional information such as product codes, chemistry details, or the opportunity to order color chips delivered directly to them.