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    Features

    A Indústria Brasileira de Tintas para Embalagens está em ascensão

    O mercado de embalagens continua em expansão, e as empresas de conversão e tinta vêem mais oportunidades à frente.

    A Indústria Brasileira de Tintas para Embalagens está em ascensão
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    David Savastano, Ink World08.09.17
    Apesar das condições econômicas instáveis, o mercado de impressão brasileiro é robusto. Com um produto interno bruto (PIB) de US $ 1.775 trilhões em 2015 e mais de 200 milhões de pessoas, a indústria de embalagens do Brasil tem muito espaço para crescer. De acordo com a ABRE - Associação Brasileira de Embalagem, as vendas totais de mercado de embalagens totalizaram 64,3 bilhões de reais (US $ 19,46 bilhões) em 2016, um aumento de 6,6% em relação a 2015. A embalagem plástica foi o maior segmento com 39,4%, com os corrugados em segundo , com 19% e as metálicas com 17,55 %, de acordo com ABRE.

    Não surpreendentemente, todas as principais empresas líderes em embalagens se instalaram no país e muitas estão acrescentando novas operações. Por exemplo, em 2016, a CCL Industries Inc. adquiriu os ativos da Powerpress Rótulos & Etiquetas Adesivas LTDA, o principal produtor brasileiro de etiquetas de conteúdo expandido para clientes agrícolas, químicos e farmacêuticos, e a Smurfit Kappa comprou dois negócios integrados de embalagens em papel: Industria de Embalagens Santana e Paema Embalagens.

    Em 2015, a Sonoco adquiriu participação majoritária na Graffo Paranaense de Embalagens S / A, um fabricante de embalagens flexíveis em Pinhais, Curitiba, Brasil, e a Amcor celebrou um acordo para adquirir as operações internas de embalagens de tabaco da Souza Cruz, localizadas em Cachoeirinha, Rio Grande do Sul, Brasil.

    A oportunidade de expansão nesse mercado potencialmente lucrativo levou à recente aquisição da Creative Industria e Comercio Ltda., São Paulo, um fabricante líder de tintas de flexografia e gravura, pela INX International Ink Co. Uma das chaves desta aquisição e cooperação é a necessidade de abastecer marcas multinacionais globalmente.

    “Nossos clientes multinacionais estão no Brasil”, disse Rick Clendenning, presidente e CEO da INX International Ink Co. “Tivemos que adicionar recursos no Brasil para crescer no mercado de embalagens no país, e a Creative foi uma ótima resposta para isso”.

    “Nós buscamos continuamente empresas que se encaixem ao nosso estilo e abordagem para o negócio de tintas”, disse Jonathan Ellaby, vice-presidente das operações internacionais da INX International Ink Co. “A Creative é um ótimo exemplo de uma empresa familiar que teve uma visão similar do mercado E tem valores semelhantes à INX International. Foi uma adequação natural para nós”.

    “Nos últimos cinco a sete anos, as multinacionais estão crescendo muito no Brasil”, disse José Carlos Ribeiro Jr., diretor comercial da Creative. “O consumo per capita de embalagens está se desenvolvendo no Brasil. Há muito espaço para crescer quando o país cresce. É mais difícil competir devido à tecnologia e fornecimento de matérias-primas. Tivemos que decidir entre expandir ou nos unirmos a um grupo maior “.

    O Brasil sofreu uma queda do PIB nos últimos dois anos de mais de 3,5% por ano, embora 2017 tenha começado com um ligeiro ganho no PIB e uma diminuição da inflação, que na média foi de 8,77% no ano passado.

    “Economicamente, as maiores economias da região - Brasil, México e Argentina - são os principais impulsionadores da melhoria no primeiro trimestre”, disse Sergio Pera, diretor da Toyo Ink Brasil Ltda. “O único segment que se destacou foi o de embalagens, um setor que é relativamente imune à recessão. Os consumidores vão comer, em tempos bons ou ruins. Como tal, a Toyo Ink continua a desenvolver seu portfólio de soluções de embalagens inovadoras que são fabricadas no Brasil e personalizadas para as necessidades da região “.

    A Sun Chemical está entre os líderes da indústria de tinta no Brasil. Fernando Tavara, presidente da Sun Chemical Latin America, disse que a empresa abriu recentemente um centro de cores em São Paulo, Brasil, e enquanto a Sun Chemical obteve um crescimento positivo na América Latina ao longo do ano passado, atualmente há muitas incertezas em toda a região.

    “A América Latina é uma vasta área com grandes diferenças entre países e economias”, continuou Tavera. “O Brasil, por exemplo, que no primeiro trimestre de 2017 mostrou alguns sinais iniciais de recuperação após dois anos de forte retração econômica, tem sido atormentado pelos desafios políticos em curso e pode continuar a se desfacelar na recessão. É difícil prever como o Brasil irá prosseguir no próximo ano”.

    “Para Siegwerk, o Brasil está se recuperando de um difícil 2016”, disse Pablo Paduani, vice-presidente e chefe da unidade BU de Embalagens Flexíveis LATAM. Ele acrescentou que a Siegwerk viu um forte crescimento no consumo de tintas UV para aplicações de curta duração, aplicações personalizadas e embalagens de alta qualidade que impulsionarão os negócios na indústria de tintas na região.

    Alex Garcia, diretor de desenvolvimento de negócios da INX International Ink Co., informou que a indústria de impressão digital brasileira está crescendo. “Como sempre, com a impressão digital, o Brasil lidera o mercado em crescimento”, observou Garcia.

    Os fabricantes de tintas vêem fortes oportunidades para o Brasil e a América Latina.

    “A Sun Chemical espera que o mercado da América Latina continue crescendo apesar da incerteza na região e, como empresa, estamos bem preparados para apoiar os planos crescentes de nossos clientes com operações locais em todos e cada um dos países da América Latina”, disse Tavera.

    “A perspectiva de crescimento a longo prazo para a América Latina e América do Sul continua forte,acentuada por populações crescentes, expandindo a classe média e aumentando a urbanização”, disse Pera.

    “Para Siegwerk, a região LATAM é uma das regiões de crescimento da empresa em que ela está investindo continuamente para expandir suas capacidades e ofertas locais”, afirmou Paduani. “Continuaremos investindo em infraestrutura e desenvolvimento, nossas competências locais em nossas instalações no México, Brasil e toda a região sul”. 
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