• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Additives Update

    Pigment Supplier Directory

    Interior Architectural Coatings

    Biocides Update

    Powder Coatings Market
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Video Bites
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    PPG Reports Q4, Full-year 2020 Financial Results

    BASF Begins Implementing Ralignment of Global Business Services Unit

    Nouryon Appoints Curtis Espeland to Board of Directors

    AMETEK Brookfield Opens Media Room at US HQ

    PPG Directors Announce Quarterly Dividend of 54 Cents Per Share
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    AMETEK Brookfield Opens Media Room at US HQ

    AkzoNobel Supplying Powder Coatings for Landmark Water Pipeline in China

    IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating

    Miller Paint Declares Simple Serenity its 2021 Color of the Year

    TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes
    Additives
    Binders
    Pigments
    Solvents

    Active Minerals Announces Shipping Container Surcharge

    Huntsman Finalizes Acquisition of Gabriel Performance Products

    LANXESS Acquires Biocides Specialist INTACE

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer

    OQ Chemicals Announces Carboxylic Acids Price Increase
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Keim Additec Surface USA LLC

    Eagle Specialty Products

    ROSS Mixers

    Shepherd Color Company, The

    Siltech Corporation
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    The Waterborne Symposium (2021)

    Cleveland Coatings Society Zoom Meeting

    Surface Finishing Mexico 2021

    Cleveland Coatings Society Zoom Meeting

    Cleveland Coatings Society Zoom Meeting
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Siltech Corporation

    ROSS Mixers

    Pilot Chemical Company

    Active Minerals

    Eagle Specialty Products
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Axalta’s 65th Annual Global Automotive 2017 Color Popularity Report Reveals No. 1 Color Choice

    ...

    Axalta’s 65th Annual Global Automotive 2017 Color Popularity Report Reveals No. 1 Color Choice
    Related CONTENT
    • Axalta Announces 2021 Global Automotive Color of the Year: ElectroLight
    • Axalta Releases 68th Annual Global Automotive Color Popularity Report
    • Axalta Strengthens Presence In Sport, Returns As Official NASCAR Partner
    • 2018 Winter Olympic Athletes Will Sport Axalta Coatings
    • BASF Breaks Down 2017 Automotive Colors Market
    01.03.18
    Axalta Coating Systems released the findings of its 65th annual Global Automotive Color Popularity Report, which shows white as the worldwide leader in consumer vehicle color choice in 2017, followed by black in second place at 16 percent, and gray and silver tied in third place for the second consecutive year at 11 percent.
     
    Axalta’s 2017 Color Popularity report also found:
    • Worldwide: Building on white’s number one position, a trend has developed of pearl colors sparkling on luxury vehicles. White pearl hues increased four percent in 2017;
    • Africa: Up three percentage points, gray enters double digits at 11 percent;
    • Asia: White dominates and is the choice on 52 percent of vehicles sold in the region. China has the highest usage of white anywhere at 62 percent. Japan uses more pearlescent white hues at 28 percent;
    • Europe: At 20 percent, gray is more popular in Europe than in any other region;
    • North America: Blue is gaining popularity, especially in the compact/sport segment where it rose six percentage points to total 16 percent;
    • Russia: The top color, white, increased from 28 to 32 percent, while silver is also up three percentage points;
    • South America: Gray is the rising star in South America moving from eight percent to 11 percent.
    “With its modern appeal, white continues to be the top seller worldwide,” said Nancy Lockhart, Axalta Global Color Marketing Manager. “Pearlescent whites gained four percent in popularity this year as this multi-coat color is used on all segments and has the highest usage in Japan. Overall, light and bright colors continue to gain strength as light gray and light to medium shades of blue have increased interest in the market."

    Published annually since 1953, Axalta’s report is the automotive industry’s longest running and most comprehensive color account. It’s is compiled and designed by Axalta’s color experts around the globe to provide OEMs fascinating and relevant insights into consumer preferences to help them make informed color decisions.

    “Automotive color evolves over time,” said Elke Dirks, Axalta Automotive OEM Color Designer, Europe, Middle East and Africa. “Recently, blue has been trending in various versions from highly chromatic shades to light metallic colors, and gray has been on the rise as the next competing neutral.”

    “White is the undisputed number one, but the story does not end there,” said Annie You, Axalta OEM Color Designer, China. “Our customers value the subtle trends the report unveils. For instance, buyers in India prefer silver more than any other region at an amazing 30 percent. Overall, more white vehicles are produced in China than any other region, of which 47 percent are solid white, and 15 percent pearl white.”

    “Axalta’s annual color initiatives, which include this Popularity Report, our annual Color Collection and the Automotive Color of the Year are beneficial to car manufacturers who are interested in using these insights to innovate,” said Lockhart. “In addition, Axalta has more than 150 years of expertise with an international team of designers and scientists that are solely focused on the fusion of technology and design.”

    For more information on Axalta’s Global Automotive 2017 Color Popularity Report, visit axaltacs.com/color.
     
     
    Related Searches
    • axalta
    • color of the year
    • china
    • color
    Suggested For You
    Axalta Announces 2021 Global Automotive Color of the Year: ElectroLight Axalta Announces 2021 Global Automotive Color of the Year: ElectroLight
    Axalta Releases 68th Annual Global Automotive Color Popularity Report Axalta Releases 68th Annual Global Automotive Color Popularity Report
    Axalta Strengthens Presence In Sport, Returns As Official NASCAR Partner Axalta Strengthens Presence In Sport, Returns As Official NASCAR Partner
    2018 Winter Olympic Athletes Will Sport Axalta Coatings 2018 Winter Olympic Athletes Will Sport Axalta Coatings
    BASF Breaks Down 2017 Automotive Colors Market BASF Breaks Down 2017 Automotive Colors Market
    Axalta Coating Systems Unveils New Global Product Names Axalta Coating Systems Unveils New Global Product Names
    Axalta Apps Bring Information, Speed, Efficiency, Accuracy to Users Fingertips Axalta Apps Bring Information, Speed, Efficiency, Accuracy to Users Fingertips
    Coatings World Coatings World's Top 10 Breaking News Stories of 2017
    Axalta Offers New Fast-Drying Aerosol Topcoats to the Industrial Market Axalta Offers New Fast-Drying Aerosol Topcoats to the Industrial Market
    Registration Open for CCAI Registration Open for CCAI's Powder Coating and Curing Seminar
    Axalta Coating Systems Introduces New Insulating Varnish for Electrical Steel Coating Industry Axalta Coating Systems Introduces New Insulating Varnish for Electrical Steel Coating Industry
    Powder Coatings Market Powder Coatings Market
    Axalta- Analyst Downgrades to HOLD as M&A Talks Continue to Breakdown Axalta- Analyst Downgrades to HOLD as M&A Talks Continue to Breakdown
    Axalta, Nippon Paint End Acquisition Discussions Axalta, Nippon Paint End Acquisition Discussions
    Axalta Releases Tufcote Hi-Heat Silicone Alkyd Coatings to Industrial Market Axalta Releases Tufcote Hi-Heat Silicone Alkyd Coatings to Industrial Market

    Related Breaking News

    • Breaking News | Financial News
      PPG Reports Q4, Full-year 2020 Financial Results

      PPG Reports Q4, Full-year 2020 Financial Results

      Fourth quarter net sales of approximately $3.8 billion, more than 2% higher than the prior year.
      01.22.21

    • Breaking News
      BASF Begins Implementing Ralignment of Global Business Services Unit

      BASF Begins Implementing Ralignment of Global Business Services Unit

      Transfer of responsibilities and tasks to service centers starts in March 2021.
      01.22.21

    • Breaking News | People in the News
      Nouryon Appoints Curtis Espeland to Board of Directors

      Nouryon Appoints Curtis Espeland to Board of Directors

      Former Eastman CFO Espeland will also chair the Company’s Audit Committee.
      01.22.21


    • Breaking News | Laboratory Equipment | Production Equipment
      AMETEK Brookfield Opens Media Room at US HQ

      AMETEK Brookfield Opens Media Room at US HQ

      Will be used for new video content and live productions, including online courses, how-to videos, webinars, and more.
      01.22.21

    • Breaking News | Financial News
      PPG Directors Announce Quarterly Dividend of 54 Cents Per Share

      PPG Directors Announce Quarterly Dividend of 54 Cents Per Share

      Payable March 12 to shareholders of record Feb. 19.
      01.21.21

    • Breaking News | Paint & Coatings Manufacturer News | Product news
      Axalta Launches 2 Imron Elite products

      Axalta Launches 2 Imron Elite products

      New direct-to-plastic basecoat reduces the number of steps in the coating process.
      Coatings World staff 01.21.21


    • Breaking News | Financial News
      Asian Paints Announces Q3 FY2020-21 Results

      Asian Paints Announces Q3 FY2020-21 Results

      Consolidated Revenue from operations for the quarter increases by 25.2%.
      01.21.21

    • Additives | Breaking News | Price Increases
      Active Minerals Announces Shipping Container Surcharge

      Active Minerals Announces Shipping Container Surcharge

      Temporary $300 per container surcharge on all exported products effective Feb. 1, 2021.
      01.21.21

    • Breaking News | Paint & Coatings Manufacturer News | Powder Coatings
      AkzoNobel Supplying Powder Coatings for Landmark Water Pipeline in China

      AkzoNobel Supplying Powder Coatings for Landmark Water Pipeline in China

      Involves providing high-performance Resicoat R2 coatings for the Pearl River Delta water resource allocation project
      Coatings World staff 01.21.21


    • Breaking News | Product news | Special Purpose Coatings
      IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating

      IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating

      Ecocoat Quartz+ is reinforced with graphene nanoplatelets for enhanced durability of up to 4 years.
      Coatings World staff 01.20.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast
      TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes

      TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes

      Paint brand releases 2021-22 color report, new home-grown palettes for Australia.
      Coatings World staff 01.20.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Miller Paint Declares Simple Serenity its 2021 Color of the Year

      Miller Paint Declares Simple Serenity its 2021 Color of the Year

      Simple Serenity highlights a value shift from heavy and dark blues to lighter and happier tones, per Miller Paint.
      Coatings World staff 01.20.21


    • Additives | Breaking News | Industry News
      Huntsman Finalizes Acquisition of Gabriel Performance Products

      Huntsman Finalizes Acquisition of Gabriel Performance Products

      Gabriel acquired for $250 million.
      Coatings World staff 01.19.21

    • Breaking News | Paint & Coatings Manufacturer News
      PPG Completes COLORFUL COMMUNITIES Project at School in A. Bangsaothong Samutprakarn, Thailand

      PPG Completes COLORFUL COMMUNITIES Project at School in A. Bangsaothong Samutprakarn, Thailand

      PPG provided more than $6,400 (nearly 192,000 Thai baht) in products and services.
      Coatings World staff 01.19.21

    • Breaking News | Financial News
      Axalta Schedules Q4, Full Year 2020 Earnings Conference Call

      Axalta Schedules Q4, Full Year 2020 Earnings Conference Call

      After the close of trading on Wednesday, Feb. 3.
      Coatings World staff 01.19.21

    Trending
    • BASF Begins Implementing Ralignment Of Global Business Services Unit
    • New Strategy Sets Hempel On Path To Leadership Positions
    • PPG Reports Q4, Full-year 2020 Financial Results
    • Axalta Launches 2 Imron Elite Products
    • AkzoNobel Supplying Powder Coatings For Landmark Water Pipeline In China
    Breaking News
    • PPG Reports Q4, Full-year 2020 Financial Results
    • BASF Begins Implementing Ralignment of Global Business Services Unit
    • Nouryon Appoints Curtis Espeland to Board of Directors
    • AMETEK Brookfield Opens Media Room at US HQ
    • PPG Directors Announce Quarterly Dividend of 54 Cents Per Share
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Additives Update
    • Pigment Supplier Directory
    • Interior Architectural Coatings
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    LINE-X Launches Dealer Program with International Truck
    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex Companies CEO Steps Down
    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pfizer, BioNTech Enter Vax Pact with COVAX
    FDA Approves Janssen’s CABENUVA
    AGC Biologics Appoints Boulder Site GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Carol’s Daughter Adds New Hair Products
    Moroccan Gold Series Launches NuDo Shampoo
    Youbody Debuts Waterless Body Wash
    Ink World

    Latest Breaking News From Ink World

    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    AR Packaging Acquiring Firstan Holdings Ltd
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login