• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Additives Update

    Pigment Supplier Directory

    Interior Architectural Coatings

    Biocides Update

    Powder Coatings Market
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Video Bites
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    PPG Reports Q4, Full-year 2020 Financial Results

    BASF Begins Implementing Ralignment of Global Business Services Unit

    Nouryon Appoints Curtis Espeland to Board of Directors

    AMETEK Brookfield Opens Media Room at US HQ

    PPG Directors Announce Quarterly Dividend of 54 Cents Per Share
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    AMETEK Brookfield Opens Media Room at US HQ

    AkzoNobel Supplying Powder Coatings for Landmark Water Pipeline in China

    IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating

    Miller Paint Declares Simple Serenity its 2021 Color of the Year

    TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes
    Additives
    Binders
    Pigments
    Solvents

    Active Minerals Announces Shipping Container Surcharge

    Huntsman Finalizes Acquisition of Gabriel Performance Products

    LANXESS Acquires Biocides Specialist INTACE

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer

    OQ Chemicals Announces Carboxylic Acids Price Increase
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Shepherd Color Company, The

    Siltech Corporation

    Eagle Specialty Products

    Keim Additec Surface USA LLC

    ROSS Mixers
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    The Waterborne Symposium (2021)

    Cleveland Coatings Society Zoom Meeting

    Surface Finishing Mexico 2021

    Cleveland Coatings Society Zoom Meeting

    Cleveland Coatings Society Zoom Meeting
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Siltech Corporation

    Active Minerals

    Pilot Chemical Company

    Eagle Specialty Products

    Shepherd Color Company, The
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    India/Asia Pacific Reports

    Coatings World’s Interview with Berger Paints

    ...

    Coatings World’s Interview with Berger Paints
    Abhijit Roy
    Coatings World’s Interview with Berger Paints
    Coatings World’s Interview with Berger Paints
    Berger Paints has 12 manufacturing facilities.
    Related CONTENT
    • 2017 Top Companies: 21-30
    • Coatings World Magazine Reveals Record-Breaking Website Traffic
    • Biobased Coatings Europe 2018
    • Global Automotive Refinish Coating Market to Grow at 6.5% CAGR from 2018-2026
    • LANXESS Showcases Expanded Portfolio for Paints, Coatings Industry at 2018 ACS
    Yogender Singh, India/Asia-Pacific Correspondent03.19.18
    Coatings World: What differentiates Berger Paints from other paint producers in the country?

    Abhijit Roy: Berger Paints has an open culture that believes that innovation is not the province of top leadership, but can come from anyone in the organization. All employees regardless of their place in the hierarchy are encouraged to give ideas that will improve business. This has helped foster innovation as well as develop a rich pipeline of innovations, a large number of which have been successful in the market and instrumental in Berger gaining market share. The leadership on its part encourages employees and backs ideas that have merit. Customer interactions, user feedback and research are some of the many tools used by marketing and R&D to develop product and service innovations. Reviews of internal systems and processes are routinely conducted to improve efficiencies, free up resources or reduce expenses.

    CW: Is your earlier announced expansion of Hindupur plant (from 80,000 tpa to 160,000 tpa) on schedule.

    Roy: Yes, we are on schedule.

    CW: Despite, the big size of the Indian industry, per capita consumption of paints and coatings is abysmally low in the country.  How do you see the situation changing in the medium- and long-term?

    Roy: The per capita consumption of paint in the country has been growing over the years. There are some structural issues like low distribution penetration and low level of urbanization that have impeded the growth of paint consumption. Urbanization that was at a low of 32 percent, is surging and is expected to touch 41 percent by 2030. Paint is a hugely underpenetrated category in India with less than 0.1 million retail outlets compared to relatively saturated categories like FMCG that have nearly 10 million outlets or Telecom that has an estimated 9 million outlets. However, the industry is cognizant of the need to grow the distribution and is working on it. This is a focus area for us at Berger Paints, and many of our gains in the past few years have been a net result of growth in distribution reach.

    The growth drivers of the Indian paint industry are many. They range from rapid urbanization, to growing width and depth of distribution, to consumers upgrading to superior products e.g. distemper to emulsion, regular to premium emulsion etc.., to buildup of infrastructure in the form of new airports, cities, ports, to the growing automotive industry, to government backed initiatives like Affordable Housing, Housing For All and the PradhanMantriAwaasYojana.

    Thus the medium- and long-term outlook for the Indian Paint Industry seems to be encouraging.

    CW: What is the current size (volume and value) of Indian paint & coating industry? What is the split between architectural and industrial segment?

    Roy: The size of the Indian Paint Industry would be approx. INR 50,000 Cr of which more than 75 percent is contributed by the architectural segment and the rest by the industrial segment. The industry has been growing at a CAGR in excess of 12 percent and volumes are in excess of 4.50 Mn MT (Million Metric Tons).

    CW: How big is Indian marine coatings market. It seems, this is one of the most neglected sub-segments of the Indian paint and coating industry, do you agree?

    Roy: The size of the marine coatings market is small, around Rs 250 Cr which is barely 2.5 percent of the paint and coatings industry in the country and is growing at a very slow pace. India has 12 major and 200 minor notified and intermediate ports and 95 percent of the country’s trade by volume is done through sea routes. But we are still only the 16th largest maritime economy.

    So the size of the marine paints segment is not representative of the potential of the industry. Significant investments are needed in developing infrastructure at ports, terminals, shipyards, etc. We understand that the present government is keen on increasing India’s stake in world maritime trade and prepared to do all that is necessary. The Indian Navy for one has embarked on an ambitious plan to indigenously construct warships and submarines under the Make in India initiative.

    CW: What according to you are the three largest challenges facing Indian paints and coating industry?

    Roy: The GST rate of 28 percent that is slowing demand is a challenge for the industry. The present tax rate appears to focus its attention on the aesthetic value of paint alone, while failing to recognize the role of paint in protecting valuable infrastructure, preventing degradation of assets, insulating homes from environmental damage among others. We are hopeful that in the months to come, the government will heed the need to rationalize the tax rate further.

    Paint is in the RED category and setting up of new manufacturing plants in India comes with its own set of issues. Companies like Berger are extremely sensitive to environment degradation issues and proactively put in place all the equipment necessary to ensure zero-emission and effluent control and treatment. However, access to good locations for paint factories is difficult due to unfounded fears of pollution.

    CW: Unorganized sector of Indian paint industry accounts for a huge share of the total pie of the Indian paint industry. Isn’t it an unhealthy trend? Has the share of this segment increased or decreased over the past few years?

    Roy: This is not an unhealthy phenomenon. On the contrary this is a testament to the strong entrepreneurial drive in our countrymen. The barriers to entry into this industry are low and enterprising entrepreneurs identify and serve markets and market segments that can be served by a local play.

    Secondly, India is a large paint market with consumers available at various price points and consuming a wide range of paint products within each category.At times, there are special requirements that are efficiently served by smaller local players.

    Thirdly, distribution penetration is still inadequate in the industry and as a consequence, there are small geographies that are an attractive opportunity for a smaller player.

    However, unlike a more fragmented market like China, in India the industry is relatively consolidated in the hand of the top-4 who holds close to 55 percent market share. This share continues to grow every year. Under GST, all the manufacturers are under the tax umbrella and no amount of tax arbitrage exists.

    CW: What has been the impact of GST on your company and Indian paint andcoating industry? GST was expected to affect the unorganized sector producers in a negative way, what has been the impact of tax legislation on these producers?

    Roy: The impact of GST was of course felt by the economy at large, as was expected from such a momentous revamp of the indirect tax structure. Our growth story remains intact as you will have seen from our recently declared results and so does the story of the entire paint industry.

    The unorganized sector players in the industrial space have largely been impacted and brought into the tax net. The impact of this has allowed larger players to price themselves more competitively compared to them.

    CW: Indians are considered among the most price sensitive consumers, globally. To what extent, a price hike necessitated by rising crude oil and titanium dioxide prices be a roadblock in the growth Indian paint industry in the current and coming years?

    Roy: The Indian consumer is extremely value conscious but not a cheapskate. Going by past experience, they tend to take small price increases in their stride and demand is not unduly affected. We therefore do not anticipate a slowing in the demand story. Then again, the market has a large untapped potential that I referred to earlier while speaking of the industry growth drivers,which can absorb any temporary setback due to price increases.

    CW: Green or environmental friendly paints have almost become a norm in the developed countries. What is Berger’s take on this sub-segment? Approximately what proportion of your total sales do these products constitute?

    Roy: Berger Paints is the first paint major in India to receive “GreenProCertification” from CII-GPSC. We are one of the few organizations in the country that has taken up this initiative and achieved excellence in Green Performance. By achieving this coveted GreenPro Certification, Berger Paints has demonstrated their leadership and commitments towards Green. 30 of the largest water and solvent-based brands from the Berger stable are lead and heavy-metal free and have low VOC.
    Related Searches
    • voc
    • industrial
    • china
    • innovation
    Suggested For You
    2017 Top Companies: 21-30 2017 Top Companies: 21-30
    Coatings World Magazine Reveals Record-Breaking Website Traffic Coatings World Magazine Reveals Record-Breaking Website Traffic
    Biobased Coatings Europe 2018 Biobased Coatings Europe 2018
    Global Automotive Refinish Coating Market to Grow at 6.5% CAGR from 2018-2026 Global Automotive Refinish Coating Market to Grow at 6.5% CAGR from 2018-2026
    LANXESS Showcases Expanded Portfolio for Paints, Coatings Industry at 2018 ACS LANXESS Showcases Expanded Portfolio for Paints, Coatings Industry at 2018 ACS
    Global Automotive Paint Market Likely to Exhibit a CAGR of 5.7% During 2017-2022 Global Automotive Paint Market Likely to Exhibit a CAGR of 5.7% During 2017-2022
    GMI: Leisure Boat Marine Coatings Market worth over $1.9B by 2024 GMI: Leisure Boat Marine Coatings Market worth over $1.9B by 2024
    GMI: Leisure Boat Marine Coatings Market worth over $1.9B by 2024 GMI: Leisure Boat Marine Coatings Market worth over $1.9B by 2024
    Axalta’s 65th Annual Global Automotive 2017 Color Popularity Report Reveals No. 1 Color Choice Axalta’s 65th Annual Global Automotive 2017 Color Popularity Report Reveals No. 1 Color Choice
    Covestro Continues Production at Tarragona Site Covestro Continues Production at Tarragona Site
    Consolidation in the Coatings Industry Continues Consolidation in the Coatings Industry Continues
    AkzoNobel, MasterPeace Complete 100 AkzoNobel, MasterPeace Complete 100 'Let's Colour Walls of Connection'
    Analyst Looks at Sector and Crude Oil Pricing Analyst Looks at Sector and Crude Oil Pricing
     Indian Paint Industry - Gaining Steam Indian Paint Industry - Gaining Steam

    Related India/Asia Pacific Reports

    • Indian Industrial Coatings Market

      Indian Industrial Coatings Market

      Estimated to be approximately $1.9 billion, industrial paint accounts for 25 percent of total paint demand in India.
      Yogender Singh, India, Asia-Pacific Correspondent 12.07.20

    • The Paint and Coatings Industry  in Bangladesh

      The Paint and Coatings Industry in Bangladesh

      The nearly $471 million paint and coatings industry in Bangladesh has registered steady growth rates for the most of the last decade.
      Yogender Singh India, Asia-Pacific Correspondent 10.08.20

    • COVID’s Impact on the Indian Paint Industry

      ...
      Yogender Singh, India, Asia-Pacific Correspondent 08.10.20


    • State of the Paint and Coatings Industry in Saudi Arabia

      ...
      Yogender Singh, India, Asia-Pacific Correspondent 03.13.20

    • Raw Material Issues In Indian Paint Industry

      Raw Material Issues In Indian Paint Industry

      ...
      Yogender Singh, India, Asia-Pacific Correspondent 01.20.20

    • The Paints and Coatings Industry  in the Philippines

      The Paints and Coatings Industry in the Philippines

      ...
      Yogender Singh, India, Asia-Pacific Correspondent 09.03.19


    • Expansions in India Paint & Coatings Industry

      Expansions in India Paint & Coatings Industry

      ...
      Yogender Singh, India, Asia-Pacific Correspondent 07.03.19

    • A Snapshot of AkzoNobel Vietnam

      A Snapshot of AkzoNobel Vietnam

      ...
      Yogender Singh, India, Asia-Pacific Correspondent 05.10.19

    • Q&A with Jatuphat Tangkaravakoon, CEO of Toa Paints Thailand

      Q&A with Jatuphat Tangkaravakoon, CEO of Toa Paints Thailand

      ...
      Yogender Singh , India, Asia-Pacific Correspondent 03.08.19


    • Paint and Coatings Industry in Vietnam

      Paint and Coatings Industry in Vietnam

      ...
      Yogender Singh, India, Asia-Pacific Correspondent 01.07.19

    • Overview of Paint & Coatings Industry in Pakistan

      Overview of Paint & Coatings Industry in Pakistan

      ...
      Yogender Singh, India, Asia-Pacific Correspondent 11.05.18

    • Indonesian Paint and Coatings Industry

      Indonesian Paint and Coatings Industry

      ...
      Yogender Singh, India, Asia-Pacific Correspondent 09.01.18


    • An Overview of Thailand’s  Paint & Coatings Market

      An Overview of Thailand’s Paint & Coatings Market

      ...
      Yogender Singh, India/Asia-Pacific Correspondent 07.03.18

    • Paint India 2018 – Show Report

      Paint India 2018 – Show Report

      Paint India offered a wealth of information on paint and coatings for this growing market.
      Yogender Singh, India/Asia-Pacific Correspondent 06.04.18

    • Paint & Coatings Industry in United Arab Emirates

      Paint & Coatings Industry in United Arab Emirates

      ...
      Yogender Singh, India, Asia-Pacific Correspondent 01.08.18

    Trending
    • BASF Begins Implementing Ralignment Of Global Business Services Unit
    • PPG Reports Q4, Full-year 2020 Financial Results
    • AkzoNobel Supplying Powder Coatings For Landmark Water Pipeline In China
    • LANXESS Acquires Biocides Specialist INTACE
    • New Strategy Sets Hempel On Path To Leadership Positions
    Breaking News
    • PPG Reports Q4, Full-year 2020 Financial Results
    • BASF Begins Implementing Ralignment of Global Business Services Unit
    • Nouryon Appoints Curtis Espeland to Board of Directors
    • AMETEK Brookfield Opens Media Room at US HQ
    • PPG Directors Announce Quarterly Dividend of 54 Cents Per Share
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Additives Update
    • Pigment Supplier Directory
    • Interior Architectural Coatings
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    LINE-X Launches Dealer Program with International Truck
    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex Companies CEO Steps Down
    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pfizer, BioNTech Enter Vax Pact with COVAX
    FDA Approves Janssen’s CABENUVA
    AGC Biologics Appoints Boulder Site GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Carol’s Daughter Adds New Hair Products
    Moroccan Gold Series Launches NuDo Shampoo
    Youbody Debuts Waterless Body Wash
    Ink World

    Latest Breaking News From Ink World

    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    AR Packaging Acquiring Firstan Holdings Ltd
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login