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    Features

    Is Your TiO2 Supply Strategy Sustainable?

    2018 outlook on the supply/demand cycle.

    Is Your TiO2 Supply Strategy Sustainable?
    Maas
    Is Your TiO2 Supply Strategy Sustainable?
    Figure 1: TiO2 by End Use Market
    Is Your TiO2 Supply Strategy Sustainable?
    Figure 2: TiO2 Pricing vs. Inflation Adjustment - 1970 - 2020E Source: Artikol and Wells Fargo Securities, LLC (2017)
    Is Your TiO2 Supply Strategy Sustainable?
    Figure 3: Capacity Utilization: Manufacturing (NAICS), Percent of Capacity, Quarterly, Seasonally Adjusted Source: Federal Research Economic Data, Economic Research Division (Federal Reserve Bank of St. Louis)
    Joe Maas, The ChemQuest Group, Inc. 07.03.18
    Introduction

    With over 30 years of experience working in the titanium dioxide industry, ChemQuest Director Joe Maas’s knowledge spans TiO2 technologies and substitutes, global supply logistics (including channels/distribution), end uses, customers and regulations. In this issue of Coatings World, Joe Maas shares his perspective on the global TiO2 supply/demand trends and drivers that are likely to affect paint and coatings’ stakeholders through 2020.

    1. Hypothetically speaking, how would the absence of titanium dioxide affect humanity?

    Admittedly, titanium dioxide pigment (TiO2) is not as essential to human life as oxygen and water, given that humans managed to survive without it until the 20th Century. Since its inception, however, TiO2 – comprising properties that extend the lifecycle of thousands of products – has become an integral part of modern life. Less measurable but equally important to our quality of life, colors could not be properly developed without

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      Valued at $16.98 billion in 2020.
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