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September 17, 2018
By: Anthony Locicero
Copy Editor, New York Post
AkzoNobel’s Chief Technology Officer will deliver the keynote address at the CoatingsTech Conference (April 8-10, 2019, at the Westin Cleveland Downtown), the American Coatings Association announced. The conference provides a forum for sharing the most innovative technologies and applications shaping the industry, as well as regulatory trends through a series of focused technical sessions short courses, and presentations. The 2019 conference will embrace the theme, “Making Sustainability Ideas Happen: Coatings for the Future.” In his address, titled “Coatings 2.0: Changing the Palette of the Blue Planet,” Kruithof will highlight several new developments in coatings technology which help industry tackle today’s environmental concerns: air pollution, waste, water scarcity, as well as the presence of substances of concern in some paint and coatings formulations that can limit the scope for recycling. According to Kruithof, these challenges offer unique opportunities for innovation and help develop industry business, for example, by incorporating recycled and/or bio-based materials in products. Kruithof will focus on how industry technicians design incremental improvements in paint formulations and examine substantive changes: how new networks and unusual connections can be used for progress. Digital technology, such as Big Data analysis and artificial intelligence, can help the industry develop new colors more effectively; and regulatory demands and market challenges can help create customer solutions and new revenue streams. In addition to the keynote address, the CoatingsTech Conference will feature a multi-track forum for all professionals in the coatings industry, with Pre-conference Short Courses, the Mattiello Lecture, presentation of the CoatingsTech Best Paper and Student Poster Awards, and a day-long regulatory-focused program. Kruithof began his career at AkzoNobel in 1984 in the Automotive OEM Coatings Research laboratories. From 2012 until his nomination as CTO in 2017, he served as director of RD&I for Performance Coatings, a global role overseeing approximately 2,500 researchers and technicians.
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