• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    2023 CEO Forum

    The 2023 Automotive Coatings Market

    Color Trends in the Paint and Coatings Industry

    2023 European Coatings Show EXHIBITOR SHOWCASE

    Industry is Looking Forward to the 2023 European Coatings Show
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Video Bites
    Suppliers News
    Live From Shows
    Top News
    Norwegian Cruise Line Goes Biocide-Free with Nippon Paint Marine's AQUATERRAS

    ChemQuest Names Carla McBain a Director

    BASF Invests in Expansion of Polymer Dispersions Plant in Daya Bay, China

    Stahl Completes Acquisition of ICP Industrial Solutions Group

    Interpon Powder Coatings on Dubai’s Latest Luxury Hotel ​
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    Norwegian Cruise Line Goes Biocide-Free with Nippon Paint Marine's AQUATERRAS

    Stahl Completes Acquisition of ICP Industrial Solutions Group

    The 2023 Automotive Coatings Market

    Color Trends in the Paint and Coatings Industry

    Miller Paint Partners with Portland Boutique Woonwinkel for 2023 Spring Color Trends
    Additives
    Binders
    Pigments
    Solvents

    BASF Invests in Expansion of Polymer Dispersions Plant in Daya Bay, China

    Evonik Invests in Interface Polymers

    Evonik Launches New TEGO Flow 380 Leveling Agent for Automotive Clear Coatings

    Hexigone’s Smart Inhibitors Reach Mexico via First Quality Chemicals

    BASF Starts Sovermol Production in Mangalore, India
    Company Capabilities
    Buyers Guide
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    W. R. Grace & Co.

    Shepherd Color Company, The

    Arkema

    EPS

    Active Minerals
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Southern Society for Coatings Technology Annual Meeting and Technology Conference

    Eastern Coatings Show

    CPCA Annual Conference

    66th Annual Sink or Swim

    Middle East Coatings Show
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    W. R. Grace & Co.

    Shepherd Color Company, The

    Arkema

    EPS

    Active Minerals
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Glossary
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Europe Reports

    European Color Trends Remain Uniform Across Sectors

    ...

    European Color Trends Remain  Uniform Across Sectors
    Sean Milmo, European Correspondent03.08.19
    European trends in color preferences tend eventually to become relatively uniform across different sectors.

    Colors or color combinations emerging as a favorite in one sector will become or are already prominent in most of the other major sectors – architecture, interior décor, automobiles, fashion, textiles, household appliances, consumer products such as smartphones and even industrial equipment.

    Some sectors are more influential in determining color choices in other markets mainly because their products are more visible and thus able to demonstrate more widely shifts in tastes.

    One of these in Europe is automobiles which are not only a conspicuous feature of everyday life but whose coatings suppliers maintain  technological leadership in the development of innovative coatings.

    In a market in which the overall balance between achromatic or neutral colors – whites, blacks, grays, silvers – and primary colors and their shades – blues, reds, greens – does not alter much, neutrals tend to have an average dominant share of around 80 percent.

    But within the two groups, there are distinct changes. In different segments of the market, for example, chromatic colors have a bigger share than the average. Also, with the help of effect pigments and metallics, the interaction between neutrals and color is becoming increasingly close.

    These changes are becoming evident in various ways in other sectors, particularly in architectural and interior coatings. Neutrals are gaining prominence but at the same time, counterintuitively, the primaries and their shades are becoming more prevalent. The achromatics are now acting as a tool for a greater variety of colors.

    In 2018, the most significant color trend in the European new automobile market was the increase in the share of grey and its multiple shades, parallel with a rise in blues.

    “Europe is experiencing an upward trend of grey with a two percent increase,” said Axalta in its latest annual Global Automotive Color Popularity Report.  “Grey takes second place in this region for the first time in history.”

    White retains the largest share at 25 percent with grey rising to 22 percent ahead of black (21 percent). Blue leads the color hues with a 10 percent share well ahead of second place red (six percent).

    “(Europe) is the only region in which this chromatic color (blue) enjoys a double-digit share,” said Axalta.

    In the UK, Europe’s second largest car market behind Germany, grey was the favorite new car color in 2018 with a 21 percent share ahead of black with 20 percent while white slid down to third with 18 percent, according to figures from the country’s Society of Motor Manufacturer and Traders.

    Blue reached just over 16 percent, while red hit 10 percent ahead of silver at nine percent, making the UK new car sector among the most colorful in Europe with neutrals having a share of less than 70 percent.

    In addition to specific countries, segments of the Europe car market now have above-average shares for chromatic colors. In the compact car and SUV markets color hues each had a 25 percent share, according to PPG figures.  In the compact segment, blue and red had a combined share of 19 percent, similar to that of grey and second only to white with 25 percent.

    With advances in coatings technologies, particularly with the aid of digitalization, grey has been able to expand its color space. The addition of special effects had provided it and other neutrals like white with undertones of other colors. In its report on automotive OEM colors in new cars in Europe, BASF Coatings estimates that grey has 110 different shades.

    The range is even bigger with blue which now has around 140 different shades, said BASF Coatings. This offers an even greater range of opportunities for combinations with other colors for both blue and grey, not only in the automobiles but in other sectors.

    Color Marketing Group, a U.S.-based international association of designers, color scientists and other specialists, has chosen a dark grey, called City Grey, as its 2019 color. Its forecasts are based on the outcomes of a series of workshops of its members across the world including Europe, North America and Asia.

    “City Grey is capable of standing on its own,” explained CMG. “And with other hues, it can play the quiet accompaniment or bold center of attention.”

    With its versatility, grey provides a platform for the current impetus towards a greater spectrum of colors for which neutrals like grey provide a base. Color diversification is now a feature of automobiles and most other sectors.

    “There are more opportunities than ever to personalize your new car to your exact (color) taste,” said Mike Hawes, chief executive of the UK’s SMMT.

    In interior décor, neutrals are enabling combinations of a widening range of colors which can merge together harmoniously. “We are seeing a return to simple base colors to support brighter colors,” said Hannah

    Malein, head of trends at Colour Hive, a UK-based color forecasting specialist, in a presentation at the Surface Design Show in London in February.

    These base colors include greys and white providing a background to speckled colors or, in the case of grey, a bridge between intense light colors with deep dark ones.

    A feature of the exhibition which was mainly focused on interior decor was the broad variations in interior surface materials resulting from the current outside-to-inside fashion for bringing natural materials into the inside of commercial and residential buildings. This has added to the diversity of interior colors because in many cases the materials – wood, stone, metals, thin-layered cements like cement porcelain – are often covered with bio- or naturally-based coatings.

    With sustainability continuing to be a top priority, there is an increasing emphasis among owners of commercial and residential buildings, as well as their occupiers, on the recyclability of materials. These have to be seen to have been repurposed or reused, which can affect the designer’s choice of coating or color.

    “We rely a lot on neutral colors like greys,” said Paola Bova, an executive with Diplos, an Italian-based producer of multicolored laminates and chipboards based on recycled woods. “We specialize in combination colors in which neutral colors like grey help to merge different colors together.”

    The popularity of the natural look and the growing criticism of high tech companies is forcing changes in the appearance of smartphones and other consumer electronic products.

    “The tech companies are having a hard time at the moment because of issues like fake news and security of personal data,” said Malein. “So they are trying to project a more amicable image by replacing the high tech appearance of their products with softer materials.”

    Perhaps one of the reasons for the rising popularity for greys in the European automobile market and a declining preference for silver is that greys are not linked to high tech but to more warm and comfortable emotions. 
    Related Searches
    • ppg
    • color trends
    • sustainability
    • case
    Suggested For You
    R&D in EU Focuses on Climate Change Issues R&D in EU Focuses on Climate Change Issues
    Axalta Opens New Regional Distribution Warehouse, Service Center, Customer Training Facility Axalta Opens New Regional Distribution Warehouse, Service Center, Customer Training Facility
    BASF: How to Apply MasterProtect EL 850 Coating BASF: How to Apply MasterProtect EL 850 Coating
    BASF Analyzes 2018 Automotive Color Distribution BASF Analyzes 2018 Automotive Color Distribution
    BASF: How to Apply MasterProtect EL 750 Coating BASF: How to Apply MasterProtect EL 750 Coating
    Axalta, Plenham Form Three-Year Global Parternship Axalta, Plenham Form Three-Year Global Parternship
    White Tops Axalta White Tops Axalta's 2018 Automotive Color Popularity Report
    Axalta, Philadelphia Eagles Celebrate STEM Education, Honor the 2018 All-Pro Teachers Axalta, Philadelphia Eagles Celebrate STEM Education, Honor the 2018 All-Pro Teachers
    Elcometer Opens New North American HQ Elcometer Opens New North American HQ
    Buckman Increasing Prices in North America Buckman Increasing Prices in North America
    Axalta Introduces Audurra Range of Refinish Accessories in Europe Axalta Introduces Audurra Range of Refinish Accessories in Europe
    Axalta Earns Clé Verte Platinum Level Certification at Canadian Learning & Development Center Axalta Earns Clé Verte Platinum Level Certification at Canadian Learning & Development Center
    MEDIA & MILLING Directory MEDIA & MILLING Directory
    Exterior Architectural Coatings Exterior Architectural Coatings
    Axalta Releases Third Quarter 2018 Results Axalta Releases Third Quarter 2018 Results

    Related Europe Reports

    • R&D in EU Focuses on Climate Change Issues

      R&D in EU Focuses on Climate Change Issues

      Climate change is at the moment setting the R&D priorities for many European producers of coatings and their raw material suppliers.
      Sean Milmo, European Correspondent 02.11.19

    • Breaking News | Paint & Coatings Manufacturer News
      Axalta Opens New Regional Distribution Warehouse, Service Center, Customer Training Facility

      Axalta Opens New Regional Distribution Warehouse, Service Center, Customer Training Facility

      Located in Sydney, Australia.
      02.06.19

    • Breaking News
      BASF: How to Apply MasterProtect EL 850 Coating

      BASF: How to Apply MasterProtect EL 850 Coating

      ...


    • Automotive Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      BASF Analyzes 2018 Automotive Color Distribution

      BASF Analyzes 2018 Automotive Color Distribution

      ...
      01.10.19

    • Breaking News
      BASF: How to Apply MasterProtect EL 750 Coating

      BASF: How to Apply MasterProtect EL 750 Coating

      ...

    Loading, Please Wait..
    Trending
    • Interpon Powder Coatings On Dubai’s Latest Luxury Hotel ​
    • Univar Solutions To Be Acquired By Apollo Funds For $8.1B
    • BASF Invests In Expansion Of Polymer Dispersions Plant In Daya Bay, China
    • AkzoNobel Launches Aerofleet Coatings Management
    • Evonik Invests In Interface Polymers
    Breaking News
    • Norwegian Cruise Line Goes Biocide-Free with Nippon Paint Marine's AQUATERRAS
    • ChemQuest Names Carla McBain a Director
    • BASF Invests in Expansion of Polymer Dispersions Plant in Daya Bay, China
    • Stahl Completes Acquisition of ICP Industrial Solutions Group
    • Interpon Powder Coatings on Dubai’s Latest Luxury Hotel ​
    View Breaking News >
    CURRENT ISSUE

    March 2023

    • 2023 CEO Forum
    • The 2023 Automotive Coatings Market
    • Color Trends in the Paint and Coatings Industry
    • 2023 European Coatings Show EXHIBITOR SHOWCASE
    • Industry is Looking Forward to the 2023 European Coatings Show
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets
    DolCas Biotech's Curcugen Featured in Beauty-From-Within Supplement
    NOW Tests Bromelain Supplements Purchased on Amazon
    Coatings World

    Latest Breaking News From Coatings World

    Norwegian Cruise Line Goes Biocide-Free with Nippon Paint Marine's AQUATERRAS
    ChemQuest Names Carla McBain a Director
    BASF Invests in Expansion of Polymer Dispersions Plant in Daya Bay, China
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    SurgVision's EXPLORER AIR II Gets FDA OK
    Brainomix's Flagship Stroke AI Imaging Software OK'ed
    Cue Health Nabs EUA for Molecular Mpox Test
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Diabeloop, Novo Nordisk Partner on Next-Gen Insulin Pens
    Jost Chemical Increases Manufacturing Capacity of Sodium Caprate, Sodium Caprylate
    Stevanato Group, Thermo Fisher Partner to Bring On-Body Delivery System to Market
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Mary Kay Earns Forest Stewardship Council Certification
    IPSY Teams Up with Anastasia Soare for Icon Box
    Tattoo Skincare Brand Mad Rabbit Raises $10 Million—Mark Cuban is an Investor
    Happi

    Latest Breaking News From Happi

    Divi Appoints Erica Randerson Vice President of E-Commerce
    Past Estée Lauder Executive Joins Provectus Algae as Cosmetics Advisor
    Mary Kay Inc. Receives Forest Stewardship Council Certification
    Ink World

    Latest Breaking News From Ink World

    MNYPIA Names John Hrdlick 2023 Anthony Mauriello Award Honoree
    Amcor’s Sustainability Commitment Receives ‘AA’ Rating by MSCI
    HP Debuts the HP Indigo 200K Digital Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Jones Healthcare invests in Gallus Labelmaster from Heidelberg
    Innovia presents sustainable label films at Interpack
    Creation helps Whitworths with solvent-free flexible packaging prepress
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Kimberly-Clark Ranks Third Among 100 Most Sustainable Companies
    Weekly Recap: TerraCycle Launches Diaper Program, Ahlstrom to Divest or Shutter Stenay Plant & More
    Mativ Names CFO
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Loci Orthopaedics Earns New Patent for Thumb Base Joint Implant System
    Study: Running Does Not Increase Arthritis Risk
    Study Highlights the Positive Clinical Outcomes of Medacta’s MySpine System
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Tekscan Launches New High-Speed Tire Pressure Testing System
    Schreiner PrinTrust Produces RFID-Enabled Labels for seventhings
    LG Display’s 65-Inch OLED TV Panel Receives Carbon Footprint Certification

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login