Anthony Locicero, Associate Editor05.08.20
How do major paint manufacturers go about identifying color trends?
“AkzoNobel colors begin their journey with our company Design teams, who have been responsible for trend analysis, color and material research, color design and art direction for more than 25 years,” said Heleen van Gent, AkzoNobel’s head of Global Aesthetic Center. “Each year, leading design professionals from all over the world are invited by the AkzoNobel Global Aesthetic Center to come together to look into global, social, cultural and design trends and insights and analyze the current consumer trends.
These trends are then translated into an AkzoNobel Color of the Year and the accompanying annual color palettes.
“Trend research is a vital part of identifying the Color of the Year and the four trend palettes that bring it to life, and it plays a big role in helping AkzoNobel to meet the needs of our customers around the world,”she continued. “For 18 years, the AkzoNobel Decorative Paint brands have communicated the annual color trend-forecast research via ColourFutures, to its paint-consumers and specifiers in over 60 cou
“AkzoNobel colors begin their journey with our company Design teams, who have been responsible for trend analysis, color and material research, color design and art direction for more than 25 years,” said Heleen van Gent, AkzoNobel’s head of Global Aesthetic Center. “Each year, leading design professionals from all over the world are invited by the AkzoNobel Global Aesthetic Center to come together to look into global, social, cultural and design trends and insights and analyze the current consumer trends.
These trends are then translated into an AkzoNobel Color of the Year and the accompanying annual color palettes.
“Trend research is a vital part of identifying the Color of the Year and the four trend palettes that bring it to life, and it plays a big role in helping AkzoNobel to meet the needs of our customers around the world,”she continued. “For 18 years, the AkzoNobel Decorative Paint brands have communicated the annual color trend-forecast research via ColourFutures, to its paint-consumers and specifiers in over 60 cou
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