04.09.25
PPG announced the opening of an automotive coatings color creation studio at the PPG Global Coatings Innovation Center in Tianjin, China. The studio is equipped with state-of-the-art equipment to ensure high-precision color presentation and immersive experiences for clients as well as the latest software tools to enhance color design support, enabling brands to quickly respond to market trends and strengthen product competitiveness.
“The opening marks not only a significant strategic move for PPG in the Chinese market, but also a milestone in its deeper engagement with the new energy vehicle (NEV) sector,” said Cindy Li, PPG senior color styling manager, Asia Pacific, Automotive OEM Coatings. “As a global leader in coatings and color solutions, PPG reaffirms its long-term commitment to China by offering innovative, customized, and sustainable color solutions that help Chinese automotive brands achieve global success.”
The opening was marked by a special event attended by PPG’s senior leadership, including Alisha Bellezza, PPG senior vice president, Automotive OEM Coatings, and Thomas Li, PPG vice president, Asia Pacific, Automotive OEM Coatings, along with key representatives from the Chinese automotive industry.
“With a globally leading technology platform and state-of-the-art equipment, PPG provides comprehensive color solutions for automotive manufacturers,” said Li. “With a global color database of more than 3,000 color design samples and an annual addition of 400 new colors, PPG ensures that its customers maintain a leading position in the global market.”
PPG continues to deepen its cooperation with Chinese automotive manufacturers, particularly in the growing NEV sector. PPG, together with BYD’s high-end brand Yangwang and Chery Automobile, won multiple International CMF Design Awards, underscoring PPG’s leadership in NEV color development. This achievement highlights PPG’s technical support for the Chinese market and its ability to drive market innovation alongside leading Chinese automotive brands.
“Through deep collaborations with prominent NEV brands like BYD, PPG continues to optimize its localized production and services, providing robust support for China's global automotive expansion strategy,” said Li. “Looking ahead, PPG will continue to increase its investments in the Chinese market, leveraging its expertise in color innovation and sustainably advantaged coatings to enhance the global competitiveness of Chinese automotive brands.”
Through its color solutions and innovative coatings, PPG is committed to shaping the future of automotive color technology, providing a more sustainable, creative and immersive color experience for the automotive industry.
“The opening marks not only a significant strategic move for PPG in the Chinese market, but also a milestone in its deeper engagement with the new energy vehicle (NEV) sector,” said Cindy Li, PPG senior color styling manager, Asia Pacific, Automotive OEM Coatings. “As a global leader in coatings and color solutions, PPG reaffirms its long-term commitment to China by offering innovative, customized, and sustainable color solutions that help Chinese automotive brands achieve global success.”
The opening was marked by a special event attended by PPG’s senior leadership, including Alisha Bellezza, PPG senior vice president, Automotive OEM Coatings, and Thomas Li, PPG vice president, Asia Pacific, Automotive OEM Coatings, along with key representatives from the Chinese automotive industry.
“With a globally leading technology platform and state-of-the-art equipment, PPG provides comprehensive color solutions for automotive manufacturers,” said Li. “With a global color database of more than 3,000 color design samples and an annual addition of 400 new colors, PPG ensures that its customers maintain a leading position in the global market.”
PPG continues to deepen its cooperation with Chinese automotive manufacturers, particularly in the growing NEV sector. PPG, together with BYD’s high-end brand Yangwang and Chery Automobile, won multiple International CMF Design Awards, underscoring PPG’s leadership in NEV color development. This achievement highlights PPG’s technical support for the Chinese market and its ability to drive market innovation alongside leading Chinese automotive brands.
“Through deep collaborations with prominent NEV brands like BYD, PPG continues to optimize its localized production and services, providing robust support for China's global automotive expansion strategy,” said Li. “Looking ahead, PPG will continue to increase its investments in the Chinese market, leveraging its expertise in color innovation and sustainably advantaged coatings to enhance the global competitiveness of Chinese automotive brands.”
Through its color solutions and innovative coatings, PPG is committed to shaping the future of automotive color technology, providing a more sustainable, creative and immersive color experience for the automotive industry.
