BASF’s coatings division is one of the world’s largest suppliers of coatings solutions for automotive and industrial applications. With its brands Glasurit and R-M for the car refinish business, the company is successful in the premium segment worldwide. In Brazil, BASF is the leading manufacturer of architectural coatings under its flagship brand Suvinil. In China, the new architectural coatings brand Norbin was introduced.
In 2012 BASF recorded sales of $3.808 bn. Broken down regionally, 40 percent of BASF Coatings’ sales came from Europe, 14 percent from North America, 19 percent from Asia Pacific and 27 percent coming from South America, Africa and the Middle East. BASF reported that its automotive coatings business was successful due to growing demand in Asia and North America. However, sales volumes were slightly below the previous year’s levels on account of declining demand from southern Europe. Automotive refinish coatings also saw decreased demand in Europe.
However, the company was able to offset this decline with increased volumes in Asia as well as higher sales prices in North America. In the industrial coatings business, BASF benefited in Europe from strong demand for coil coatings from the Russian steel industry as well as from the emerging markets for coatings for wind turbine rotor blades. In the decorative paints business, BASF raised sales volumes in South America in the premium segment, compensating for a volume decline in other segments. Sales fell in Europe, however, due to a weaker market.
YEAR ESTABLISHED: 1865
Revenue: $3.808 billion t (2011: 3.956 bn)
• Automotive OEM • Automotive refinish
• Commercial vehicles • Decorative coatings
• Industrial coatings
Raimar Jahn, president, BASF Group’s Coatings Division; Helmut Rödder, member of the board of BASF Coatings AG; Udo Reiter, head of global technology, coatings; Klaus Plitzko, head of global applied research and technology, coatings; Juan Ximenez-Carrillo Gerber, automotive OEM coatings; Harald Pflanzl, automotive refinish coatings; Peter Alexander Fischer, industrial coatings; Rui Artur Goerck, decorative paints.