Taylor, Michigan / USA
Masco Corp. reported net sales of $1.8 billion in 2012, representing 24 percent of total net sales for Masco. This was up from net sales of $1.493 bn in 2011.
The company produces a variety of architectural coatings including paints, primers, specialty paint products, stains and waterproofing products. The products are sold in the U.S. and Canada through do-it-yourself channels under brands including Behr and Kilz. The firm’s high profile Behr products are sold through The Behr Process Corporation to The Home Depot, the segment’s and the company’s largest customer.
Behr successfully introduced two improved lines of interior paint in 2012. Behr Premium Plus Ultra and Behr Premium Plus paints provide Behr with significant opportunities for future growth, the company reported. Behr Premium Plus Ultra Paint and Primer in One has been reformulated with an advanced stain-blocking formula to help homeowners successfully take on many of their paint projects around the house.
Behr’s flagship line, Behr Premium Plus paint, was also improved in 2012. The new interior paint formula is a self-priming and zero volatile organic compound (VOC) paint that seals uncoated or previously painted surfaces without the need for a separate primer, reducing time and labor. Also launched by Behr in 2012 was a new line of low VOC colorants for use across all product lines.
Behr also took steps toward international growth in 2012 by developing a portfolio of products distinctly tailored to the Mexico market. The company reported that by the end of March 2013, Behr products will be available in 90 Home Depot stores in Mexico.
YEAR ESTABLISHED: 1929
REVENUE: $1.8 billion s (2011: 1.493 billion)
• Architectural coatings
Richard Manoogian, chairman; Timothy Wadhams, president and CEO; Donald DeMarie, executive vice president.