Orica Mining Services
Patrick Houlihan, general manager, Orica Consumer Products.
Implementing a strategy to focus on the mining and infrastructure sectors of its business, in 2009 Orica’s board decided to demerge its consumer products group, now known as DuluxGroup. Dulux- Group is a very different business to the remainder of the Orica portfolio. While a market leader it remains a relatively minor part of a larger Orica. In 2009, Orica achieved record profits and increased its market share despite declining markets. DuluxGroup’s continued investment in brands, innovation and customer relationship management saw it achieve record sales and continue to receive customer service awards. It has completed the acquisition of Sopel, a premium woodcare company based in Shanghai, which provides a platform for growth in the region through the expansion of paints and introduction of Selleys products.