Johannesburg, South Africa
YEAR ESTABLISHED: 1891
Bobby Godsell, chairman; Andre Lamprecht, CEO.
Aleading international marketer of decorative, automotive and industrial coatings, Freeworld Coatings is the successor to the coatings division of Barloworld. Freeworld supplies brands such as Plascon, Plascon Professional, Crown, Polycell, Midas and Earthcote to consumers and commercial enterprises. Plascon markets its décor effect in its award-winning Plascon Living Concepts showroom at The Design Quarter in Fourways, Johannesburg, a category first in South African paint retailing. The showroom uses custom designed computer software to inspire customers by allowing them to see the Plascon colour range on digital images of their homes. The Midas and Earthcote brands are marketed and sold through 54 franchise stores in South Africa, with a further 5 outlets located in Mauritius, Edinburgh, Antwerp, Amsterdam and Windhoek.