“With colour in mind! Innovative solutions in corrosion protection.” This is the motto under which Axalta Coating Systems will exhibit at PaintExpo in Karlsruhe, Germany, from 19 to 22 April 2016. This year, the company marks a 150th anniversary since its first paint products were launched in the German market in 1866. Since then, the company has become a leading global manufacturer of liquid and powder coatings and has a wealth of experience in the development of innovative industrial coatings. It is one of the few paint manufacturers to offer a complete range of paint products and to supply the automotive industry, transport and general industry, as well as architectural and decorative paints, worldwide.

“We are delighted to be part of PaintExpo again this year,” says Markus Koenigs, Marketing Communications Manager for Axalta’s Powder Coatings business in Europe, Middle East and Africa (EMEA). “On our stand we will present and demonstrate our dynamic new products and our innovative services. Our focus will be on corrosion protection and resistance, as well as on our core competence of colour.”

Carlos Rodríguez Santamarta, Axalta’s Marketing and Strategy Manager for Industrial Coatings in the EMEA region, adds, “Anti-corrosion coatings today have to do more than just offer permanent protection against rust. Our customers also demand that our coatings look good so they can help to promote sales, and they often also want additional performance features.”

PaintExpo is the international meeting point for the paint industry and in 2014 attracted 469 exhibitors from 27 countries, and 9,167 visitors from 70 countries.