• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    CPMA Celebrates 100 Years of Leadership for the Color Pigments Industry

    Aerospace Coatings Market

    Energy Curing and Coil Coatings

    Lab/Testing Equipment Update

    High Performance and Special Effect Pigments
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Video Bites
    Suppliers News
    Live From Shows
    Top News
    RPM to Announce Fiscal 2025 Fourth-Quarter and Year-End Results on July 24, 2025

    Nouryon Earns Awards from Texas Chemical Council and the Texas Chemistry Alliance

    Śnieżka Group Earns Higher Position in ESG Ranking

    SONGWON Appoints New Leader Business Unit Tin Intermediates / PVC

    Cabot Corporation Achieves Platinum Rating from EcoVadis
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    ROSS Introduces Custom Coaxial Mixer for Complex Formulations

    AkzoNobel Vehicle Refinishes, Solera to Enable Data-Driven Sustainability

    PPG Revitalizes School in France as Part of COLORFUL COMMUNITIES 10-year Celebration

    Jotun Joins RightShip’s Zero Harm Innovation Partners Program

    Tnemec Launches New Waterborne Epoxy Products
    Additives
    Binders
    Pigments
    Solvents

    Safic Alcan to Distribute Evonik Functional Silanes in Central Eastern Europe

    CPMA Celebrates 100 Years of Leadership for the Color Pigments Industry

    Orion S.A. Earns 10 Safety Awards from ICBA

    OXERRA Expands Augusta Facility to Enhance U.S. Distribution Capabilities

    Münzing Expands U.S. Operations with New Production Facility in South Carolina
    Company Capabilities
    Buyers Guide
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Shepherd Color Company, The

    Gehring Montgomery Inc

    WAB US Corp

    Siltech Corporation

    Patcham USA
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    ABRAFATI SHOW 2025

    Paint Bangladesh 2025

    Paint Expo Eurasia

    CEPE Annual Conference

    Western Coatings Show
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Shepherd Color Company, The

    Gehring Montgomery Inc

    WAB US Corp

    Siltech Corporation

    Patcham USA
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Glossary
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Axalta Joins Shanghai Jiao Tong University Design Institute to Share Latest Auto Color Trends

    ...

    07.25.16
    Axalta Coating Systems has been invited to present the latest automotive color trends at “Color Changes Future” - the 6th Color Training Session organized by Shanghai Jiao Tong University’s Design Trend Institute. This color training session marks the start of a collaboration between Axalta and Shanghai Jiao Tong University on automotive color’s research and application.

    The Design Trend Institute of Shanghai Jiao Tong University is an organization dedicated to research and development of design trends and color trends for the automotive industry in China.

    “It’s our honor to be given this opportunity to share Axalta’s leading innovation concept, insights and solutions on automotive color to OEMs during the color training session,” said Luke Lu, Axalta Vice President and President, Greater China. “Collaborating with the Design Trend Institute of Shanghai Jiao Tong University to enable automotive manufacturers to have a deeper insight into automotive colors trends is very meaningful in 2016, the year that we celebrate our 150th anniversary in coatings industry.”

    Associate Professor John Fu (Fu Jiong), Head of the Design Trend Institute of Shanghai Jiao Tong University, commented, “Axalta is a well-known leading automotive coatings supplier and an expert on automotive color innovation in global automotive industry. Its annual Color Show tailor-made for automotive manufacturers has been benefiting the automotive industry and its customers for many years. We are very excited that we could invite Axalta as our partner to present their the latest color trends during our sixth Color Training session.”

    The Design Trend Institute enjoys a good reputation in the industry for its strong color design and education capability. It established Color Training for the Automotive Industry in 2014. The previous five training sessions have attracted more than 34 automotive manufacturers including Shanghai General Motors, Shanghai Volkswagen Automobile, Beijing Automotive, Kia Motors, Chery Automobiles, and Geely Automobile.

    During the session, Annie You, Transportation Color Marketing Leader of Axalta Greater China, presented Destination Color 2016, a portfolio of color choices inspired by changing consumer lifestyles and designed to enable automobile manufacturers to select colors that will fulfill their customers’ preferences and color choices for vehicles. The portfolio also introduces Axalta’s insights and findings on automotive color innovation as well as leading environmentally responsible solutions that Axalta is offering to the automotive market in China and around the world.

    Axalta established the first-ever Color Advisory Committee more than 90 years ago to craft colors specifically for cars. Over decades of continuous development, Axalta has built a database of more than four million colors which provides both original equipment manufacturers and collision repair technicians with one of the most extensive color databases in the world. Axalta’s annual Global Automotive Color Popularity Report, published every year since 1953, tracks color trends around the world.

    China is one of the strategic markets for Axalta’s color innovation and application. Axalta has invested in facilities such as its Global Color Lab in Shanghai where color experts work closely with automotive OEMs to create colors that meet local and regional consumer demands while analyzing market trends for color preferences.
    Related Searches
    • innovation
    • china
    • axalta
    • coatings
    Related Knowledge Center
    • Automotive Coatings
    Suggested For You
    SKSHU (3trees) SKSHU (3trees)
    PPG Launches 2021 University Talent Power Program in China PPG Launches 2021 University Talent Power Program in China
    Axalta’s Industrial Color Matching App Wins American Marketing Association Award Axalta’s Industrial Color Matching App Wins American Marketing Association Award
    Axalta Customer Experience Center Opens Axalta Customer Experience Center Opens
    Applications Now Open for the 2017 Powder Coatings Institute/Axalta Scholarship Program Applications Now Open for the 2017 Powder Coatings Institute/Axalta Scholarship Program
    Axalta Expertise on Display at FOCUS Conference Axalta Expertise on Display at FOCUS Conference
    Axalta Opens New India Headquarters to Support Future Growth Axalta Opens New India Headquarters to Support Future Growth
    Color Trends and Forecasting Color Trends and Forecasting
    Axalta To Build New Coating Manufacturing and Logistics Facility in Nanjing, China Axalta To Build New Coating Manufacturing and Logistics Facility in Nanjing, China
    Polychem Coatings Launches 2017-18 Color Trends Polychem Coatings Launches 2017-18 Color Trends
    Interior Architectural Coatings Market Interior Architectural Coatings Market
    Axalta Announces New Manufacturing Facility in Nanjing Axalta Announces New Manufacturing Facility in Nanjing
    Exterior Architectural Coatings Market Exterior Architectural Coatings Market
    A Closer Look at Shadow, the Benjamin Moore Color of the Year A Closer Look at Shadow, the Benjamin Moore Color of the Year
    Axalta Unveils New Brand Identity for its Imron Polyurethane Line of Coatings Axalta Unveils New Brand Identity for its Imron Polyurethane Line of Coatings

    Related Top Companies Report

    • SKSHU (3trees)

      SKSHU (3trees)

      ...
      08.02.21

    • Breaking News | Paint & Coatings Manufacturer News
      PPG Launches 2021 University Talent Power Program in China

      PPG Launches 2021 University Talent Power Program in China

      Investment of RMB 1 million will benefit 15 universities, thousands of students
      06.28.21

    • Breaking News | Paint & Coatings Manufacturer News

      Axalta’s Industrial Color Matching App Wins American Marketing Association Award

      ...
      05.19.17


    • Breaking News
      Axalta Customer Experience Center Opens

      Axalta Customer Experience Center Opens

      ...
      05.17.17

    • Breaking News
      Applications Now Open for the 2017 Powder Coatings Institute/Axalta Scholarship Program

      Applications Now Open for the 2017 Powder Coatings Institute/Axalta Scholarship Program

      ...
      05.16.17

    Loading, Please Wait..
    Breaking News
    • RPM to Announce Fiscal 2025 Fourth-Quarter and Year-End Results on July 24, 2025
    • Nouryon Earns Awards from Texas Chemical Council and the Texas Chemistry Alliance
    • Śnieżka Group Earns Higher Position in ESG Ranking
    • SONGWON Appoints New Leader Business Unit Tin Intermediates / PVC
    • Cabot Corporation Achieves Platinum Rating from EcoVadis
    View Breaking News >
    CURRENT ISSUE

    May/June 2025

    • Aerospace Coatings Market
    • Energy Curing and Coil Coatings
    • Lab/Testing Equipment Update
    • High Performance and Special Effect Pigments
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe

    Latest Breaking News From Nutraceuticals World

    Gattefossé Opens New Facilities in Mumbai, India
    TSI Group Unveils myHMB + Vitamin D Logo
    Indena to Showcase Metabolic, Brain Health Solutions at In-Vitality 2024

    Latest Breaking News From Coatings World

    RPM to Announce Fiscal 2025 Fourth-Quarter and Year-End Results on July 24, 2025
    Nouryon Earns Awards from Texas Chemical Council and the Texas Chemistry Alliance
    Śnieżka Group Earns Higher Position in ESG Ranking

    Latest Breaking News From Medical Product Outsourcing

    StimLabs's Umbilical Cord-Derived Wound Care Product Released in U.S.
    New Medical-Grade Bio-Based PVC Compounds Introduced
    Croívalve Reports 1st Tricuspid Coaptation Valve Implant in U.S. Feasibility Study

    Latest Breaking News From Contract Pharma

    Neurocrine Bioscience’s CRENESSITY Becomes Commercially Available in the U.S.
    Roche's Parkinson's Disease Drug Misses Primary Endpoint
    PTC Therapeutics Submits Vantiquinone NDA to FDA

    Latest Breaking News From Beauty Packaging

    Weekly Recap: Coty Sells SKKN, Henkel Recall, Awards, & More
    Rare Beauty to Host Pop-Up Event with Sephora UK
    Cloud Haircare Expands to Walmart Stores Nationwide

    Latest Breaking News From Happi

    Cosmetify Names Nikkie de Jager the World’s Most Powerful Beauty Influencer
    Big Lips in the Small Wonder
    L’Oréal’s Bioprinted Skin & Dove’s Deodorant Launch

    Latest Breaking News From Ink World

    BCF Sponsors Parliamentary Event to Engage with Policymakers
    Weekly Recap: DIC Corporation, BASF, Toyo Printing Inks Top This Week’s Stories
    INX International Launches Innova Plus NCF Nitrocellulose-Free Inks

    Latest Breaking News From Label & Narrow Web

    Mexico's Flexopolis adds second Bobst flexo press
    Paramount Labels installs Rotatek Brava 450
    Esko teams with Bobst for smartGRAVURE System

    Latest Breaking News From Nonwovens Industry

    Harper Hygienics Introduces Microbiome Care Baby Wipes
    Drylock Technologies Offers Packaging Breakthrough
    Premier Care Industries Expands Manufacturing Operations

    Latest Breaking News From Orthopedic Design & Technology

    David Thordarson Takes Charge of American Orthopaedic Foot & Ankle Society
    UPM Biomedicals Launches FibGel Injectable Nanocellulose Hydrogel for Medical Devices
    ONWARD Medical Attracts €50 Million in Capital

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: DuPont, SEMI, Sun Chemical Top This Week’s Stories
    ORNL’s 3D-Printed Metal Molds Poised to Accelerate US Auto Manufacturing
    SRI, NSIC are Catalyzing Corporate Innovation in Japan

    Copyright © 2025 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login