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    Breaking News

    Axalta’s Color of the Year, Brilliant Blue, Makes a Splash at SEMA

    ...

    11.18.16
    Axalta Coating Systems’ North American Automotive Color of the Year 2016, Brilliant Blue, made a splash at the recent Specialty Equipment Market Association (SEMA) automotive aftermarket tradeshow in Las Vegas, Nevada. The dazzling color was prominently featured on Mark Stuart’s 1934 Ford Coupe in Axalta’s Engineered for Speed booth.

    Long-time Axalta customer, Jason Reitz – owner of The Hot Rod Barn body shop in Joliet, Illinois, painted the Coupe in the popular shade. Jason recently shared his experience as a guest author in Axalta’s Color Block blog. You can read Reitz’s article titled, Brilliant Blue Shines at SEMA here .

    “The Hot Rod Barn is proud to exclusively use Axalta products throughout our business,” said Reitz. “As a builder of custom muscle cars and hot rods, the quality and consistency we receive using Axalta brands allows us to complete restorations and custom builds with the ultimate show-quality finish.”

    “We were excited to feature the ‘34 Ford Coupe painted with our Spies Hecker® Permacron® Magic Sparkle Effect (MB 590) in Brilliant Blue in our booth,” said Harry Christman – Axalta Brand Manager. “Jason and the team at The Hot Rod Barn did a fantastic paint job. As a color leader, we are pleased to showcase the latest technology and color trends.” 
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    Related Breaking News

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    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News

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