Axalta regularly supplies more than 100,000 industrial and automotive industry customers in 130 countries with paint products and services. Until recently, 95 percent of orders in Europe, Middle East and Africa (EMEA) were placed by phone. Now, with the introduction of the new multi-store solution, customers can view an online product catalogue, obtain real-time information on product availability and pricing, track and trace their orders and use digital technologies to place orders online. The new web shop also allows customers to use a mobile app, available for Android and iOS, to scan the barcodes of products they want to re-order, which then sends their order to the web shop ready for review. There are plans for a new barcode reader to be launched, which allows multiple barcodes to be scanned consecutively, and then sends the list to the web shop.
“We wanted to make ordering as fast, easy and flexible as possible for our customers,” said Marion Röthgen, Axalta’s manager E-Business for EMEA. “With this new self-service web shop, our refinish and powder customers will find all the product information they need in one place, with real-time price information. They will also have the option to upload or scan orders. It also provides helpful and time-saving features like personalized favorite lists for each costumer. In addition, the web shop allows our customers to have a defined approval flow for accepting and submitting orders. But regardless of how the order is placed, it will be processed in the same way, and delivery speed is not impacted.”
The highly-efficient order management system uses the Magento open source platform as a product catalogue, customized for Axalta by NetResearch. It is combined with the Corevist application, which is a real-time SAP integrated solution. This combination provides a scalable Cloud solution that can continuously be updated and provides customers with a comprehensive product catalogue and great track and trace options.