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    Breaking News

    BASF Features Four and Four at SEMA 2018

    ...

    BASF Features Four and Four at SEMA 2018
    Buick (Courtesy refinish.basf.us)
    10.15.18
    BASF Refinish Automotive Coatings will display more than just paint at the Specialty Equipment Manufacturer Association (SEMA) 2018 Show.
     
    SEMA booth #20353 located in the Racing and Performance area of Central Hall will feature four custom builds and highlight the four components of BASF’s Value Beyond Paint Vision+ tools and services. SEMA takes place Oct. 30-Nov. 2 at the Las Vegas Convention Center.
     
    During a press conference at its booth on Tuesday, Oct. 30, at 9:30 a.m., BASF will present four unique vehicle builds:
    • Chip Foose 1957 Chevy Bel Air Convertible – by SEMA Hall of Famer Chip Foose of Foose Designs, painted in a custom Foose Glasurit 90 Line color;
    • Goolsby Customs 1974 Plymouth Duster – by Jonathan Goolsby, a drag-race car restored to its glory days for driver Beth Hazelwood, finished in a custom Color Ideation Glasurit 55 Line color;
    • Customs by Kilkeary 1956 Pontiac Star Chief Convertible – by Tim Kilkeary, customized from bumper to bumper, this convertible features a custom-mixed 90 Line using Carizzma tints;
    • Roadster Shop 1970 Chevy Camaro Widebody – by the Illinois-based shop, second runner-up for the 2017 Glasurit Best Paint Award, this build features a custom Color Ideation Glasurit 90 Line color.
    The BASF booth will also showcase a custom 2016 Harley Davidson Road Glide built by CamTech featuring new SEMA colors and R-M DC5335 Glamour Clear.
     
    All four components of BASF’s Vision+ Value Beyond Paint tools and services will be prominently highlighted in displays and 15-minute demonstrations throughout the week: 
     
    V+ Expert Analysis offers evidence-driven improvements through data collection and analysis:  
    • Gaining Value from Market Data, Wednesday, Oct. 31, 9:30 a.m.;
    • Maximizing Use of Your Data, Wednesday, Oct. 31, 10:30 a.m. and Thursday, Nov. 1, 11:30 a.m.;
    • Preparing for the Autonomous Car, Wednesday, Oct. 31, 2:00 p.m.
    V+ Operational Solutions help shops run as smoothly as possible while always keeping the customers happy:  
    • Drive Growth through Digital Marketing, Tuesday, Oct. 30, 4:00 p.m. and Friday, Nov. 2, 10:30 a.m.;
    • Perks of Partnership: Hedson, Wednesday, Oct. 31, 3:30 p.m.; 
    • Perks of Partnership: Goliath Carts, Wednesday, Oct. 31, 4:00 p.m.;
    • Perks of Partnership: My Shop Traffic, Wednesday, Oct. 31, 4:30 p.m.;
    • Advanced Process Solutions, Thursday, Nov. 1, 11:30 a.m. and Friday, Nov. 2, 12:30 p.m.
    V+ Educational Expertise delivers training developed with the BASF knowledge arsenal ranging from technical to business processes to marketing: eLearning, Thursday, Nov. 1, 11:15 a.m.
     
    V+ Color Innovation provides color information from BASF’s global color databases, as well as expert knowledge for best color-match, formula retrieval and specialty colors: Color-Match with Ease, Wednesday, Oct. 31, 2:30 p.m. and Friday, Nov. 2, 10:00 a.m.
     
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    Breaking News
    • AkzoNobel and Kansai Paint Mutually Agree Not to Proceed with African Transaction
    • Advancion Launches Multi-Functional Etheramie for Waterborne Industrial Coatings
    • Acme-Hardesty Achieves EcoVadis Silver Medal
    • Early Bird Registration for Waterborne Symposium Ends December 2
    • NACD Rebrands to the Alliance for Chemical Distribution
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