is offering one creative candidate the chance to serve as the brand’s first-ever Behr Color Explorer. The paint brand is seeking bright and vibrant applicants who are open to adventure, have a passion for unearthing new hues and fresh color schemes, and keep their finger on the pulse of the latest trends.
Their objective? Travel across the U.S. and Canada to source inspiration from colorful destinations, wild and whimsical adventures and bold events, which they will use to create and name new, real Behr paint colors. The Behr Color Explorer will not only receive a $10,000 stipend but also pre-paid flights, lodging and experiences throughout their colorful pursuit.
“People are fascinated by the paint color-naming process. It requires a lot of time and creativity because each name tells a microstory about the specific shade,” said Erika Woelfel, VP of color and creative services at Behr Paint. “Our color experts travel the globe tracking down emerging color trends, and we’re excited to give our Behr Color Explorer a glimpse into this process by sending them on a search for new, dynamic hues to add to Behr Paint’s color collection.”
The Behr Color Explorer will have the opportunity to kayak the glacial blues of Lake Louise in Banff, people-watch at a vibrant music festival, take in the bold exteriors of Charleston’s Rainbow Row and experience many more moments of positively pigmented wanderlust in between. After touring some of the U.S. and Canada’s most colorful locales, the Behr Color Explorer will be tasked with developing and naming new paint colors with the brand’s Color Marketing team at Behr's Orange County, Calif. headquarters.
“Just as much as we want our consumers to connect with Behr, we also want our brand to connect with consumers – and the Behr Color Explorer initiative does this,” said Jodi Allen, chief marketing officer at Behr Paint. “We’re not only giving the individual the tools and resources to find, experience and cultivate color but also showing them how to creatively think about each color they find and their stories from our brand’s perspective.”
The Behr Color Explorer’s responsibilities will include:
Traveling to colorful destinations across the U.S. and Canada;
Capturing detailed field notes and photos of the color inspiration discovered at each stop;
Sharing the color exploration journey on social media and the Colorfully, BEHR blog;
Leveraging these findings to create and name beautiful new Behr Paint colors
Applicants can visit behr.com/colorexplorer and tell Behr what color inspires them most and why, in 150 words or less, by May 15, 2019.
Applicants must be at least 21 years of age and a resident of the continental U.S. or Canada, with a valid passport. The selected Behr Color Explorer will be notified on or around May 23, 2019.