This collective approach allows a quick understanding and reaction to changing market dynamics while leveraging the strengths of the legacy channels across the company.
The promise of the new RCNA brand is "Quality. Innovation. Sustainability. Partnering with you at the speed of now."
The rebranding features a new website, a fresh design to enhance the customer experience, an easy to use phone number (833) RAV-CHEM, along with a range of new changes to showcase RCNA’s strengths.
“Globally, we have embarked on rebranding Ravago’s Chemical Distribution business under the name: Ravago Chemicals," said Kevin Wettstein, VP and GM. "This brand alignment reflects our overall strategy for global growth and alignment and is consistent with our desire to support our customers and suppliers both regionally or globally. Though our name is changing, our mission and fundamental values that have defined us will continue to be reflected in our new identity."