• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Biocides Market Outlook - 2027

    Lab & Testing Equipment Directory

    Aerospace Coatings

    Resins Update

    Coatings World Q&A: Eileen Weber of allnex
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Video Bites
    Suppliers News
    Live From Shows
    Top News
    DIC’s Indian Subsidiary Begins Construction of Coating Resins Production Facility

    Celanese Declares Force Majeure on Acetyl Chain and Acetate Tow Products

    CPI Announces New Hybrid Professional Development Program for 2022

    Perstorp Group to be Acquired by PETRONAS Chemicals Group

    PPG Launches HOMAX TEX>>PRO Texture System by PPG
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    PPG Launches HOMAX TEX>>PRO Texture System by PPG

    New Digital Solution from Interpon Helps Customers Bring Colors to Life

    Benjamin Moore Receives Two J.D. Power Awards

    Jamestown Coating Technologies Acquires Yenkin-Majestic Industrial Paint Business

    New Appointment for AkzoNobel Industrial Coatings
    Additives
    Binders
    Pigments
    Solvents

    DIC’s Indian Subsidiary Begins Construction of Coating Resins Production Facility

    Celanese Declares Force Majeure on Acetyl Chain and Acetate Tow Products

    Perstorp Group to be Acquired by PETRONAS Chemicals Group

    Birla Carbon to Increase North American Prices

    OQ Chemicals Announces Price Increases for Oxo Intermediates in the Americas
    Company Capabilities
    Buyers Guide
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Shepherd Color Company, The

    Active Minerals

    Pilot Chemical Company

    W. R. Grace & Co.

    Clariant Additives
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Windy City Coatings Course

    Utech Las Americas 2022

    CPCA Annual Conference

    PAINTINDIA 2022 Exhibition

    Southern Society for Coatings Technology Annual Meeting and Technical Conference
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Shepherd Color Company, The

    Active Minerals

    Pilot Chemical Company

    W. R. Grace & Co.

    Clariant Additives
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • India/Asia Pacific Report
      • China Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Behr Color Expert Discusses Trends for 2018

    Behr's new palette captures the ever-evolving perception of “home"

    Behr Color Expert Discusses Trends for 2018
    Photo courtesy of Behr
    Related CONTENT
    • BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs
    • BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs
    • Behr Paint Names Breezeway Its 2022 Color of the Year
    • Behr Paint Company Partners With HomeSphere to Offer Exclusive Rebates
    • Swatchbox Unveils New Building Product Sample Platform for Architecture, Design Professionals
    Kerry Pianoforte, Editor 09.06.17
    Behr Paint recently announced its first-ever Color of the Year: In The Moment T18-15, touted by the company as a restorative blue-green hue honoring nature to create a soothing atmosphere.
     
    The BEHR 2018 Color of the Year was introduced alongside the annual BEHR 2018 Color Trends palette, a spectrum of 20 hues forecasted to influence décor and design in the year ahead. According to Behr, the new palette captures the ever-evolving perception of “home,” which was showcased in New York City with an experiential BEHR Pop-Up Trend Home in Grand Central Terminal. 
     
    Coatings World recently had the opportunity to interview Erika Woelfel, vice president of color and creative services at Behr.

    1. Where do you get your inspiration from when choosing color trends for the upcoming year?
    Each year, our team is inspired by what’s happening in the world around us and how color comes to life in new ways—in fashion, pop culture, travel, home décor and more. We spend months imagining a palette filled with colors that will reflect what’s to come. This year, we were specifically drawn to lifestyle trends of awareness, mindful living and the Danish concept of hygge—the feeling of cozy, comfortable conviviality and well-being. People are organizing and decluttering to prioritize experiences over material items. They are searching for balance amid their busy schedules, while trying to escape technological overload.
     
    2. What is the overall theme of Behr’s 2018 Color Palette?
    The 2018 Color Trends palette is all about the intentional use of color to enhance the energy of your most meaningful spaces. These 20 new colors work to create personal sanctuaries, inspiring us to relax, disconnect and simply be present. The hues encourage people to capitalize on the positive effects of color by using it sparingly or generously throughout their home. We often can’t wait to get home and just be—so it’s about choosing colors that allow us to do just that.
     
    3.  This is the first time that Behr has selected its color of the year. What was the reason for this?
    Throughout the process of researching and curating our BEHR 2018 Color Trends, cool, spruce blues popped up at every turn. From furniture to décor to fashion, stylists and designers across industries are finding new and beautiful ways to incorporate this usable blue-green. It’s so versatile, bringing a sense of sanctuary to almost any room—kitchens, bathrooms, dining rooms, you name it! We couldn’t resist giving In The Moment T18-15 the spotlight this year.
     
    Additionally, while Behr Paint is well-known for its deep expertise in quality interior and exterior coatings, our color selection is equally as commendable—with thousands of hues to choose from at The Home Depot. With the first-ever Color of the Year, we’re helping spread the message that do-it-yourselfers and professionals alike can get superior quality and radiant color in the same can.
     
    4.  Do you think the trend of drawing inspiration from nature will continue?
    I do! We always encourage homeowners and designers to seek inspiration in the spaces that bring them the most joy. Oftentimes, that’s while exploring a beautiful landscape, traveling to an exotic destination, or just relaxing in the backyard. As our world becomes increasingly connected and technology invades every part of our day, color is a great way to help people disconnect and channel the tranquil, serene retreat you can find in nature. We forecast this connection will continue to deepen and evolve in the coming years.
     
    5.  What is the reason for selecting a harmonious, nature-based palette as opposed for a more modern, sleek look?
    More than ever, people desire a personal and meaningful connection to their homes and surroundings. In today’s always-on society, people are seeking a digital detox—they need to go on “airplane mode” to truly unwind and recharge. With In the Moment T18-15 and the 2018 Color Trends palette, Behr welcomes people to disconnect and practice mindfulness at home by strategically using color to enhance the energy of a space. We selected these 20 harmonious new hues to serve as a catalyst to rejuvenate the spirit, restore balance and stimulate an overall sense of well-being.
     
    That said, many of the hues in this palette can be used in modern spaces to achieve a sleek, chic style as well. Constellation Blue T18-18, a stable royal hue, creates a beautiful contrast when paired with stark whites and gold or orange accents. Quiet Time T18-19 is an on-trend gray with a touch of green that displays an understated confidence—as a fresh take on the classic neutral.
    Related Searches
    • green
    • coatings
    • color
    • color of the year
    Related Knowledge Center
    • Architectural Coatings
    • Color Trends & Forecast
    Suggested For You
    BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs
    BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs
    Behr Paint Names Breezeway Its 2022 Color of the Year Behr Paint Names Breezeway Its 2022 Color of the Year
    Behr Paint Company Partners With HomeSphere to Offer Exclusive Rebates Behr Paint Company Partners With HomeSphere to Offer Exclusive Rebates
    Swatchbox Unveils New Building Product Sample Platform for Architecture, Design Professionals Swatchbox Unveils New Building Product Sample Platform for Architecture, Design Professionals
    Behr Paint Names UM Media Agency of Record Behr Paint Names UM Media Agency of Record
    Clariant’s "New Freedom" Decorative Color Trends Palette: 13 color predictions for trends in 2021 Clariant’s "New Freedom" Decorative Color Trends Palette: 13 color predictions for trends in 2021
    The Wood Coatings Market The Wood Coatings Market
    Behr Paint Company Announces 2021 Color of the Year Behr Paint Company Announces 2021 Color of the Year
    Pantone Announces 2021 Colors of the Year Pantone Announces 2021 Colors of the Year
    BEHR Winter Color Trends 2020 BEHR Winter Color Trends 2020
    Benjamin Moore Reveals 2021 Color of the Year Benjamin Moore Reveals 2021 Color of the Year
    Coatings World Coatings World's Top 10 Online Exclusives for 2018
    Coatings World’s Top Features for 2018 Coatings World’s Top Features for 2018
    Pantone Picks 2019 Color of the Year Pantone Picks 2019 Color of the Year

    Related Content

    • Architectural Coatings | Breaking News | Color Trends & Forecast
      BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs

      BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs

      Color Collection based on hues identified by Zillow Research to increase home value potential.
      09.17.21

    • BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs

      BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs

      Color Collection based on hues identified by Zillow Research to increase home value potential.
      09.16.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Behr Paint Names Breezeway Its 2022 Color of the Year

      Behr Paint Names Breezeway Its 2022 Color of the Year

      The tranquil tone launches with BEHR DYNASTY, Behr’s most innovative new product in company history.
      08.31.21


    • Architectural Coatings | Breaking News | Paint & Coatings Manufacturer News
      Behr Paint Company Partners With HomeSphere to Offer Exclusive Rebates

      Behr Paint Company Partners With HomeSphere to Offer Exclusive Rebates

      Homebuilders save on interior and exterior house paints, decorative finishes, primers, stains and surface preparation products
      08.19.21

    • Architectural Coatings | Breaking News | Paint & Coatings Manufacturer News
      Swatchbox Unveils New Building Product Sample Platform for Architecture, Design Professionals

      Swatchbox Unveils New Building Product Sample Platform for Architecture, Design Professionals

      Included in the launch are product samples from notable brands in building materials.
      07.08.21

      Trending
      • Jason Woods Joins The ChemQuest Group as Director
      • Acotec Launches One-coat PFP with Humidur Char
      • Next Generation Evonik: Next Phase of Strategic Transformation
      • Vlad Appointed Managing Director of AkzoNobel Industrial Coatings
      • New Digital Solution from Interpon Helps Customers
      Breaking News
      • DIC’s Indian Subsidiary Begins Construction of Coating Resins Production Facility
      • Celanese Declares Force Majeure on Acetyl Chain and Acetate Tow Products
      • CPI Announces New Hybrid Professional Development Program for 2022
      • Perstorp Group to be Acquired by PETRONAS Chemicals Group
      • PPG Launches HOMAX TEX>>PRO Texture System by PPG
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Biocides Market Outlook - 2027
      • Lab & Testing Equipment Directory
      • Aerospace Coatings Market

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
      Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan
      Solvay Invests in Suanfarma’s Vanillin Production
      Coatings World

      Latest Breaking News From Coatings World

      DIC’s Indian Subsidiary Begins Construction of Coating Resins Production Facility
      Celanese Declares Force Majeure on Acetyl Chain and Acetate Tow Products
      CPI Announces New Hybrid Professional Development Program for 2022
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      HeartFlow Appoints Monica Tellado as CFO
      Egnite Inc. Expands into Cardiovascular Disease
      Texas Medical Center Partners with Enterprise Ireland
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Evotec SE and Sernova Corp Announce Partnership in the Field of Diabetes
      Emergex COVID-19 Vaccine Candidate Successfully Coated onto Zosano Micro-Needle Patch
      Thabor Therapeutics Appoints Jérémie Mariau as CEO
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Bite Beauty Is Closing Later This Year
      Johnson & Johnson Names CEO & CFO of Planned Consumer Health Company
      LaJeanell Launches Men’s Duo Skincare Product Set
      Happi

      Latest Breaking News From Happi

      Nautica Introduces Oceans Pacific Coast Vegan & Sustainable Fine Fragrance Collection
      Dip Powder Nail Brand Nailboo, Expands Into Retail Exclusively At Sally Beauty
      Bite Beauty Is Closing Down Operations by the End of 2022
      Ink World

      Latest Breaking News From Ink World

      Nazdar Ink Technologies to Manufacture VFP Ink Technologies Electronic Inks for US
      Sun Chemical Heads to Flexo and Labels 2022
      PETRONAS Chemicals Group to Acquire Perstorp Grou
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Essentra Packaging invests in Landa Nanographic press
      Nazdar to manufacture VFP electronic ink for US Market
      SunDance moves into flexible packaging with HP Indigo
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Thinx Launches Moist Panties Campaign
      Kimberly-Clark to Expand Diaper, Wipes Production in Suzano, Brazil
      Bambo Nature Diapers Now Feature Paper Packaging
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Paragon 28 Launches Grappler Suture Anchor System
      Paul Stellato Appointed Chief Accounting Officer at Zimmer Biomet
      DuPuy Synthes’ INHANCE Shoulder System Cleared by FDA for Reverse Total Shoulder Arthroplasty
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Eight in 10 Warehouse Associates Say They are Seeing PositIve Workplace Changes: Zebra
      HID Global Acquires Vizinex RFID
      Nazdar Ink Technologies to Produce VFP Ink Technologies Electronic Inks for the US Market

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login