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    Online Exclusives

    Behr Color Expert Discusses Trends for 2018

    Behr's new palette captures the ever-evolving perception of “home"

    Behr Color Expert Discusses Trends for 2018
    Photo courtesy of Behr
    Kerry Pianoforte, Editor 09.06.17
    Behr Paint recently announced its first-ever Color of the Year: In The Moment T18-15, touted by the company as a restorative blue-green hue honoring nature to create a soothing atmosphere.
     
    The BEHR 2018 Color of the Year was introduced alongside the annual BEHR 2018 Color Trends palette, a spectrum of 20 hues forecasted to influence décor and design in the year ahead. According to Behr, the new palette captures the ever-evolving perception of “home,” which was showcased in New York City with an experiential BEHR Pop-Up Trend Home in Grand Central Terminal. 
     
    Coatings World recently had the opportunity to interview Erika Woelfel, vice president of color and creative services at Behr.

    1. Where do you get your inspiration from when choosing color trends for the upcoming year?
    Each year, our team is inspired by what’s happening in the world around us and how color comes to life in new ways—in fashion, pop culture, travel, home décor and more. We spend months imagining a palette filled with colors that will reflect what’s to come. This y

    Continue reading this story and get 24/7 access to Coatings World for FREE


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