Kerry Pianoforte, Editor08.31.20
Berger Paints is addressing the need by the Indian consumer to resolve waterproofing issues themselves.
According to the company, for years Indian consumers were at the mercy of the waterproofing contractor in terms of what type of product is used to resolve dampness problems in the home.
There was a lack of information for the consumer to decide what product to use to address specific problems.
To meet this need Berger Paints redeveloped its range of waterproofing product offerings to improve consumer involvement in this segment.
Berger Paints recently launched a number of waterproofing solutions.
For more information on Berger Paints go to their Top Companies Report.
According to the company, for years Indian consumers were at the mercy of the waterproofing contractor in terms of what type of product is used to resolve dampness problems in the home.
There was a lack of information for the consumer to decide what product to use to address specific problems.
To meet this need Berger Paints redeveloped its range of waterproofing product offerings to improve consumer involvement in this segment.
Berger Paints recently launched a number of waterproofing solutions.
2019 saw the launch of a large series of redeveloped waterproofing solutions and a moisture detector meter by Berger Paints.
The meter detects the level of moisture in the walls and recommends one of several products to meet this specific need.
According to the company, this marks a dramatic shift in the industry – taking the guesswork out of choosing waterproofing products and offering a clear scientific solution.
The meter is easily used by consumers, marking a shift from reliance on professionals to more consumer engagement.
For more information on Berger Paints go to their Top Companies Report.
