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    Top Companies Report

    9. Asian Paints Limited

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    07.03.18
    Mumbai, India
    www.asianpaints.com

    PUBLIC COMPANY; YEAR ESTABLISHED: 1942

    REVENUE: $2.59 billion (2016: $2.6 billion)

    MARKETS SERVED
    Architectural coatings; Industrial coatings; Automotive coatings

    KEY EXECUTIVES
    K.B.S. Anand, MD and CEO; Amit Syngle, president architectural coatings, India; Jayesh Merchant, CFO and company secretary, president, industrial JVs India.

    Asian Paints had sales of $2.59 billion for 2017. Architectural/decorative coatings comprised 90 percent of sales and industrial and automotive coatings comprised the rest.

    Asian Paints is one of the leading paint companies in India. Along with its subsidiaries, it has operations in 19 countries with 26 paint manufacturing facilities, serving consumers in more than 65 countries.

    Key brands in India include for exterior walls: Apex, Ace, Apex Ultima, Apex Ultima Protek and Apex Duracast; interior walls: Royale, Royale Aspira, Royale Play, Tractor, Premium Emulsion, Apcolite and Utsav; metal surface: Utsav, Premium Enamel and wood: PU, Touchwood and Polyester.

    Financial Results

    “The Decorative paint business in India registered double digit volume growth in the current quarter with improved demand conditions. Material prices continued to witness an upward trend thereby exerting pressure on margins which was mitigated to an extent by the price increases taken. Good demand conditions in the Auto OEM and General Industrial business segment led to improved performance of the Automotive coatings JV (PPG-AP). The performance of Industrial Coatings JV (AP-PPG) saw an improvement in the current quarter based on good growth registered in the Powder Coatings segment.

    “In the International Operations, Units in Nepal, Bangladesh and Oman witnessed good topline growth. Overall performance of the International portfolio was impacted by unfavorable demand conditions, issues around availability of forex in certain key units along with rising input price pressures across markets. Both the segments in the Home Improvement category viz. the Kitchen (Sleek) and Bath (Ess Ess) business, delivered good topline growth in the quarter,” said K.B.S. Anand, managing director and CEO.

    The Asian Paints Colour Academy

    The Asian Paints Colour Academy is equipped with modern facilities such as fully equipped classroom with modern A/V facilities, clean and fully equipped modern workshops for hands on trainings, inspiration area and contractor resource center in order to continually upskill existing painters into specialists. 
                                                 
    The Academy also provides vocational training to unskilled youth on basic and specialized painting techniques to enable them to develop marketable skills. The Colour Academy operates in three formats:

    • Fixed Colour Academy at Mumbai, Delhi – West, Delhi – East, Bangalore, Chennai, Kolkata, Ahmedabad, Pune, Hyderabad, Cochin & Gorakhpu;
    • Mobile Colour Academy at Kerala & South TN, Punjab & Chandigarh, Rest of Maharashtra, Uttar Pradesh, North East, Bihar & Jharkhand, Gujarat & West MP, East UP & East MP & Chhattisgarh, Rest of Karnataka, Coastal AP & Odisha;
    • Hypermobile (earlier known as ‘Royale Play trainer’)

    Asian Paints partnered with the National Skills Development Corporation (NSDC) to strengthen the delivery of this program to both unskilled and semi-skilled individuals. While Asian Paints provides technical know-how, prepare training content and deliver training modules; NSDC monitors, evaluates and certifies participants who complete the training program. On successful completion, participants are awarded an NSDC certification based on National Occupation Standards set by NSDC’s Construction Sector Skills Council. Painter training is structured professionally and includes a mix of theoretical, practical demonstration and hands-on learning with a regular schedule of assessment to track progress. All courses delivered are aligned to NSDC’s National Occupational Standards certification. All courses are certified by the Govt. of India. The contractors can undergo advanced trainings at a later stage in their city. Asian Paints has till now given NSDC certifications to 9,000 painters/contractors.  
                                                   
    Colour Academy is now transforming itself into a pure vocational training setup delivered through a collection of modules – which together enhance specific skills. This will equip individuals with self-employable skills or develop specialist skills to provide additional painting and allied services. Going forward we plan to further expand the scope of this project.
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