07.29.22
Kolkata, India
www.bergerpaints.com
Berger Paints India Limited manufactures and markets a range of decorative and industrial paint products and has operations throughout India with seven manufacturing facilities, more than 135 depots, approximately 4,000 employees and more than 15,000 dealers. Architectural/decorative coatings comprise 86.8% of sales, automotive 2.4%, general industrial 2.5%, protective coatings 7%, auto refinish 0.2% and powder 1.1%.
In this year’s CEO Forum, Abhijit Roy noted the paints and coatings market in India faced and successfully weathered a lot of headwinds in 2021. “The economy, that had revived after the 2020 pandemic, stuttered again as the new fiscal began with yet another wave of the pandemic. But India brought it under control with the world’s largest vaccination drive. Raw material prices hardened throughout the year and all companies had to take a series of price increases.”
However, the Indian market has time and again proven to be resilient and demand in the decorative paints segment, held up well,” he added. “Protective coatings business is back on even keel. Industrial and automotive segments have revived, though it will take a while for demand to hit pre-pandemic levels. Overall Berger Paints has registered good top-line growth in the first three quarters. Increased input costs have muted bottom-line growth overall for the industry.”
• Multiple new product offerings in the interior and exterior wall coatings space at different price points based on finish (the Glow range), durability (Champ) and even on health (Silk Breathe Easy).
• Launch of the color visualizer app for consumers for exploring colors, shades, textures, faux finishes, etc virtually and in 3D for both interior and exterior surfaces – this is currently available on Android only.
• Luxol 7in1 (corrosion resistance PU Enamel).
• Industrial Anti-Microbial Powder coating.
www.bergerpaints.com
PRIVATE COMPANY; YEAR ESTABLISHED: 1923
REVENUE: $1.43 billion (2020 $1.5 billion)
MARKETS SERVED
Decorative coatings; Automotive coatings; Industrial coatings; Powder coatingsKEY EXECUTIVES:
Abhijit Roy, managing director and CEO; Srijit Dasgupta, director – finance and CFO; Aniruddha Sen, SVP and legal and corporate affairs; Arunito Ganguly VP and company secretary; and Tapan Dhar, SVP, R&D.Berger Paints India Limited manufactures and markets a range of decorative and industrial paint products and has operations throughout India with seven manufacturing facilities, more than 135 depots, approximately 4,000 employees and more than 15,000 dealers. Architectural/decorative coatings comprise 86.8% of sales, automotive 2.4%, general industrial 2.5%, protective coatings 7%, auto refinish 0.2% and powder 1.1%.
In this year’s CEO Forum, Abhijit Roy noted the paints and coatings market in India faced and successfully weathered a lot of headwinds in 2021. “The economy, that had revived after the 2020 pandemic, stuttered again as the new fiscal began with yet another wave of the pandemic. But India brought it under control with the world’s largest vaccination drive. Raw material prices hardened throughout the year and all companies had to take a series of price increases.”
However, the Indian market has time and again proven to be resilient and demand in the decorative paints segment, held up well,” he added. “Protective coatings business is back on even keel. Industrial and automotive segments have revived, though it will take a while for demand to hit pre-pandemic levels. Overall Berger Paints has registered good top-line growth in the first three quarters. Increased input costs have muted bottom-line growth overall for the industry.”
2021 Success Story
• Multiple new offers in waterproofing range and launch of the moisture meter based solution for waterproofing.• Multiple new product offerings in the interior and exterior wall coatings space at different price points based on finish (the Glow range), durability (Champ) and even on health (Silk Breathe Easy).
• Launch of the color visualizer app for consumers for exploring colors, shades, textures, faux finishes, etc virtually and in 3D for both interior and exterior surfaces – this is currently available on Android only.
Latest Product Launches
• Silk Breathe Easy (Luxury Interior paint with anti-pollution and anti-bacterial ability, approved by Indian Medical Association)• Luxol 7in1 (corrosion resistance PU Enamel).
• Industrial Anti-Microbial Powder coating.
