Girona, Spain
www.briolf.com
PRIVATE COMPANY; YEAR ESTABLISHED: 2018
REVENUE: $269.5 million
MARKETS SERVED:
Automotive refinish coatings; Industrial coatings; Plastic and glass coatings; Aerosols fine arts and industrial
KEY EXECUTIVES:
Jaume Juher, president; Xavier Sagué, managing director; Didac Cerda, COO; Miquel Calvo, chief information officer; Lluis Martinez, chief technical officer.
Briolf Group S.L. had an excellent year in 2023, with sales jumping more than 30% to $269.5 million. This growth was driven by a number of factors, beginning with extremely strong growth rates in US and Mexico in both car refinish and industrial coatings. In addition, the industrial coatings division of Roberlo continued its strong performance, growing more than 30%. The company also made a strategic entry in high-value markets such as composite materials through the acquisition of the Italian company Intec srl.
In a significant move, Briolf announced plans for its first production plant in the United States, to be located in North Carolina.
“This is a historic event for us, both qualitatively and quantitatively,” said Jaume Juher, president of Briolf Group. "Having a production center in the U.S. allows us to directly serve the current important market in the North American region. And at the same time, it positions us better to face the many opportunities for growth that the North American market offers us.”
In a significant move, Briolf opened Roberlo Korea, its first subsidiary in Asia, as well as new subsidiaries in Colombia and Australia. Briolf also took an important step forward in the OEM automotive market with several new projects with relevant European players. Despite the negative general trend for decorative coatings, the companies of Briolf’s Aerosol division had a positive trend, both growing compared to 2022, with water-based aerosol technology providing a strong performance. Briolf officials noted the strong position of Chemfix in the market of chemical anchoring manufacturers, with sales growing almost 30%.
Briolf has implemented its strategic plan 2022-2026, which is based on five main pillars to face the key trends of the industry. These include increasing its level of product diversification both geographically and product-wise; expanding activities (production and distribution) in more markets with more companies and subsidiaries; maximizing synergies and taking advantage of market opportunities; promoting innovation at all levels of the organization; and operational excellence.
