YEAR ESTABLISHED: 1929
REVENUE: $2 billion s (2013: $1.9 billion)
• Architectural coatings
Keith Allman, president and CEO; Amit Bhargava, vice president, strategy and corporate development.
C omprised of more than 20 companies, the Masco family operates nearly 60 manufacturing facilities in the United States and over 20 in other parts of the world.
Masco Corp. reported net sales of $2 billion, representing 23 percent of total net sales for Masco. The company produces architectural coatings including paints, primers, specialty paint products, stains and waterproofing products. The products are sold in the U.S. and Canada through do-it-yourself channels under brands including Behr and Kilz. The firm’s high profile Behr products are sold through The Behr Process Corporation to The Home Depot, the segment’s and the company’s largest company.
Behr Paints recently introduced its new BEHR PRO professional-grade line formulated specifically with the professional in mind for both interior and exterior projects. The series offers advanced application properties such as superior touch-up, excellent hide and maximum coverage for high-turnover and price-driven environments.
The new BEHR PRO paint series is available at The Home Depot and includes: i100 Series Interior Paints, designed for production environments found on high-turnover property management projects such as multifamily and single-family rentals; i300 Series Interior Paints, delivering solid application properties such as high hide with excellent spray, brush and roll characteristics, minimal sag and superior touch-up and e600 Series Exterior Paints offering exceptional sprayability, uniform finish, with minimal surfactant leaching and high-caliber touch-up.