YEAR ESTABLISHED: 1895
REVENUE: $1 billion (2013: $1.3 billion)
• Architectural coatings
Ralf Murjahn, CEO.
The parent company of the Caparol Group is the Deutsche Amphibolin-Werke von Robert Murjahn Stiftung & Co KG (DAW). DAW was founded in 1895 and today employs 4,500 workers. DAW is the leading German decorative paint manufacturer with sales of approximately $1.3 billion, all in the decorative coatings segment.
The Caparol brand is the leading brand within the DAW Group. The marketing activities are subdivided into six strategic business units. In the professional business unit high quality paints, enamels, glazes, chemical building products and materials for facades and insulation technology are marketed under the brands Caparol, Alligator and Alsecco for professional users. The product range of the brand Alpina, which is active in the DIY business unit, is mainly composed of environmentally friendly, non-noxious, easily worked and high quality decorative paints, enamels and glazes and is aimed at the end-user. The wholesale business unit comprises an extensive range of services for the professional paint wholesalers provided by the company Caparol Marketing Service (CMS). The industrial business unit is supported by the company Caparol Industrial Solutions whose products and services are exclusively orientated to the requirements of industrial customers. Lastly, the Nerchau decorating and artist’s paints is located in Saxony and produces high quality paints for educational, hobby and artistic requirements.