YEAR ESTABLISHED: 1979
REVENUE: $113,000 million
Automotive coatings; Car refinishes; Wood coatings; Decorative coatings
KEY EXECUTIVE: Aly Ghaly, chairman.
Founded in 1979, MIDO (International Group for Modern Coatings) is a leading Egyptian company for high quality paints and coating products for a variety of applications. The company develops, produces, and distributes specialized chemical products for many areas of application in the automotive, decorative paints, wood coatings, printing inks, and other different industrial products. The company recently established three overseas branches in Kenya, Sudan and UAE. The company adopted an ambitious penetration plan to establish this new entry model and overcome a lot of logistics and trade barriers which held back the growth of Egyptian presence in these markets as a model, it will be replicated in selected markets across the region in the future within MIDO international expansion plan for the future.